5 Leading Clean Beauty Brands Across Asia
As part of the 2026 Clean Beauty Awards winners, these Asia-based brands reflect how clean beauty continues to evolve across formulation and designIn Asia, clean beauty is not defined by a single approach, but by a spectrum of formulation philosophies shaped by both tradition and modern development. As interest grows in how products are made, there is a shift toward understanding ingredient sourcing, formulation intent, and how products are experienced over time. From botanicals informed by long-standing practices to ingredient-driven development grounded in research and sustainability, each brand reflects a different way of approaching clean beauty.
As winners in the 2026 Clean Beauty Awards, these Asia-based brands offer insight into how these perspectives come together in practice.
Location: Bangkok, Thailand
Winner - HairTreatment: BERGAMOT MINT & TURMERIC SCALP REVIVAL TREATMENT
Founded in 2019 by Thai MIT alumni, Manusanun “Mew” Leelahongjudha, SUDTANA is an all-natural beauty brand that harmonises ancestral Thai herbal remedies with modern science to handcraft green, clean and conscientious self-care products. Rooted in holistic wellness and sustainability, SUDTANA’s products are crafted with organic herbs with scientifically verified benefits that are sourced from local farmers that practice organic and sustainable farming methods. SUDTANA’s philosophy centres on holistic wellness, sustainability and ethical practices across sourcing and production, including cruelty-free standards. Its mission is to help people discover their best natural selves through nature-led self-care that supports long-term balance rather than quick cosmetic fixes.
Location: Seoul, South Korea
3rd Place - Toner/Mist : pH-balanced Houttuynia Cordata Red Spot Mist
It develops and offers a range of personal care products, including skincare, sun care, and hair and body care, centered on naturally derived ingredients. The brand emphasizes ingredient selection and product development that consider the coexistence of people, nature, and the environment, and presents clean beauty principles—such as the exclusion of harmful ingredients and opposition to animal testing—as its brand philosophy.
Location: Singapore, Singapore
Finalist - HairWash: Color Lock Shampoo Bar
Patrichory is a Singapore-based personal care company founded by Patricia Wong. The brand develops plant-derived hair and body products that are formulated and handcrafted locally. Its formulations combine botanical science with traditional plant-based practices and are made without parabens, sulfates, silicones, artificial colours, or synthetic fragrances. Guided by Wong’s training in natural skincare and aromatherapy, Patrichory uses certified natural, sustainably sourced plant-based ingredients across its product range, which includes shampoo bars, scalp serums, hair oils, and fragrances.
Location: Selangor, Malaysia
Finalist - BodyWash : MULTIPURPOSE CLEANSER FOR FACE & BODY
The brand is natural product specifically designed for those with sensitive skin, eczema-prone skin and very dry skin. Each product is dermatologically-tested as non-irritant and hypoallergenic. The reason this brand started is due to frustration of findings lots of natural products in the market is actually filled with harsh synthetic or even controversial chemicals. Is also really hard to find a natural product that dose with genuine amount of active ingredients that works to repair the skin progressively. The founder is a cosmetic chemist himself with a vision to provide truly genuine quality natural product that really works, without considering cost factor. The brand is launched in Malaysia.
Location: Seoul, South Korea
Winner - FaceWash : (Green Tomato) Clay Mask Cleanser
FULLY is a Korean vegan skincare brand founded in 2023, created by a team of professionals with backgrounds in dermatology, pharmacy, and cosmetic science. The brand formulates high-performance skincare using food-grade natural ingredients, replacing fillers like purified water with active plant-based components. Based in Seoul, FULLY is certified by the Italian Vegan V-Label and conducts clinical in-vivo testing to ensure product efficacy and skin compatibility. Inspired by the idea that ingredients good enough for the body should also be applied to the skin, the brand emphasizes both safety and functionality. What sets FULLY apart from other natural brands is its focus on ingredient transparency, patented textures, and science-backed results tailored for sensitive skin. Each formula is designed with intention—to meet real skincare needs through a balance of purity, performance, and responsibility.
The evolution of clean beauty in Asia continues through diverse approaches to formulation and product design. As winners in the 2026 Clean Beauty Awards, these brands reflect how products are shaped by varying influences and brought into everyday routines.
Looking beyond Asia? Explore the 10 Award-Winning Clean Beauty Brands from Australia and New Zealand next.
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