Serum No. 1 by Lux Care Brands: A Targeted Solution for Tone, Texture, and Environmental Stress

Between uneven texture, dullness, and the buildup of environmental stress, many skin concerns don’t have a straightforward solution. That’s what Lux Care Brands set out to address with Serum No. 1, a lightweight formula designed to support tone, hydration, and barrier recovery without overloading the skin. A finalist in the Face Serum category of the 10th Clean Beauty Awards, it reflects a targeted approach to everyday skin repair.

What inspired the creation of this product? Share the story or challenge that led to its development.
I have been building this product for 15+ years. It began as an acne care product for my then-junior-high-school step-daughter, when nothing she could buy OTC actually worked for her. Over the years, I have created many iterations of this product, removing and refining the formula to become Serum No. 1. This product provides amazing skin care, for all ages and all skin types, reducing wrinkles, soothing burns and helping to reduce scars, using only natural ingredients from around the world.

What sets this product apart from others in the market?
We have created this serum based on 15+ years of real-world use, on faces, not on "tests". Removing all non-essential and non-organic ingredients, Serum No. 1 is the best example of "removing anything extra" from a skin care product. Every ingredient matters to provide the best skin care available.

What are the key ingredients in this product, and why are they important?
As the "Formulator", I can say there is no one ingredient that is the "Hero". The true benefit of this serum is how the ingredients work together; this is a symphony, not a solo. Each ingredient brings its unique skin care, balanced with each other ingredient. Cacay for the 'glow''; tea tree for the amazing healing of the skin; geranium for the balance of aroma and anti-bacterial properties. Nothing in this blend is "extra"; each are needed to provide the full balance of care for your skin.

How does this product align with your brand’s mission and values?
Clean; natural; simple. That is our mission and our goal. Nothing extra, nothing you cannot pronounce, nothing you cannot eat (it may not taste good, but not a single ingredient will hurt you!) Serum No. 1 balances all of these, while actually taking care of your skin.

What are the top benefits of using this product?
Age-defying, Serum No. 1 offers amazing skin care, reducing wrinkles on an ageing face, clearing acne, healing burns on hands, soothing sun-burn wherever. This is a product that the team uses daily, and absolutely love. No matter your skin type or age, Serum No. 1 should be for you.

Who is this product ideal for?
We have had very happy customers from 14 - 70+ years old. My favorite user answer is from an MMA fighter at a studio in Los Angeles, "Every fighter in here loves this stuff; the way it works, the smell, it is amazing!"

Serum No. 1 offers a focused blend of actives aimed at supporting skin clarity, strength, and balance when used daily. After 90 days of testing by clean beauty advocates, it earned its spot as a finalist in the Face Serum category. It’s a product designed to meet skin where it is and bring it back to a healthier baseline with less effort.

Want to keep exploring? Here’s how Vitis V’s Face TonIQ blends grape-based antioxidants and hydration into one multitasking toner.

And if you’re looking for this year’s top product picks, download the 2025 Clean Beauty Awards Ultimate Guide. Get a closer look at standout formulations and ingredient-driven favorites.