The Best Clean Face Serums of 2025: A Comprehensive Review

Walk into any beauty retailer, and you'll find yourself facing walls of serums promising transformative results. The clean beauty sector alone saw over 200 new serum launches in 2023, each claiming to be the holy grail for everything from hydration to hyperpigmentation. But which products actually deliver? To cut through the marketing hype and identify truly effective clean serums, an independent panel of clean beauty experts and advocates conducted one of the most rigorous evaluation in clean beauty to date. Over three months, they evaluated 55 clean face serums, meticulously documenting how each performed. What makes this evaluation different? No marketing teams involved, no sponsored content – just pure, data-driven results from experts who understand the practical needs of clean beauty consumers.

Their rigorous testing protocol focused on two key factors that matter most to consumers: ease of use and product performance. The findings reveal something surprising: some of the most effective serums aren't necessarily the most expensive or heavily marketed.

Evaluation Criteria

Ease of Use

• Texture and absorption rate

• Packaging functionality

• Product dispensing system

• Layer-ability with other skincare products

Product Performance

• Immediate skin feel

• Short-term results (within 24 hours)

• Medium-term results (30 days)

• Consistency of results across different skin types

• Performance in different environmental conditions

Top Recommendations

#1: Shula - Glow Serum ($30)

The Glow Serum by Shula is formulated to enhance radiance while supporting skin concerns such as acne, redness, uneven tone, and signs of aging. It can be used alone or layered with a moisturizer for added hydration.

Crafted in small batches with all-natural ingredients, the serum offers a clean formulation free from hidden additives. Variations in color and texture may occur due to the nature of its handcrafted production.

 

Expert Notes:

”This serum relieved and moisturized my dry skin. I like that it contains organic ingredients, and that the scent is not overpowering.” - Nicole Pearl Kaplan, @nicolepearlbeautygirl

"I noticed that the mushrooms give it a bit of texture. I would prefer more scent for a luxury experience but appreciate the high anti-oxidant formula and this is on my short list of favorite face oils." - Laura Walsh, @Cleanbeautymama

"I’m love how effective this product was at achieve a greta glow to my skin." - Jennifer Somkovic, @Blonde25

 

#2: ästhetik skincare - liquid gold serum ($45)

The Liquid Gold Serum by ästhetik skincare is formulated to deliver anti-aging and restorative ingredients directly to the skin. This hydrating serum is designed to repair and fortify the skin’s natural barrier, helping to balance and address damage caused by harsh or poor-quality products.

Key ingredients include antioxidants and essential fatty acids, with botanical oils such as rose, geranium, carrot, and raspberry seed. These components work together to support collagen production and provide a nourishing, rejuvenating experience for the skin.

Expert Notes:

"This has become a staple in my daily skincare routine. I have long been a fan of tamanu oil when I noticed it reducing my acne scarring." - Brie Zimmerman, @brielouisezimmerman

"I like the design and feel of the packaging as it stands out and has a natural, modern and clean vibe. The serum felt good on my skin and performed nicely." - Nicole Pearl Kaplan, @nicolepearlbeautygirl

"This is a lovely face oil. I personally prefer the weight of a rosehips versus jojoba base. Love the earthy aroma and premium ingredients. Well done!"
- Laura Walsh, @Cleanbeautymama

 

#3: LifeVantage Corporation - TrueScience® TrueRenew Daily Firming Complex ($79.99)

TrueScience® TrueRenew Daily Firming Complex by LifeVantage is a retinol-free skincare solution designed to address multiple signs of aging. Clinically shown to improve the appearance of fine lines, wrinkles, sagging, and uneven tone, the formula promotes firmer, smoother, and more radiant skin.

Key ingredients include upcycled cranberry biopeptides, shrubby everlasting, wild pansy, and a Nrf2 antioxidant blend—working together to reduce the visible effects of oxidative stress and support a healthier-looking complexion. In clinical trials, users experienced visible improvements in firmness, plumpness, and radiance within weeks, without the irritation often associated with retinol-based products. Suitable for all skin types.

Expert Notes:

"I was impressed with the botanical active ingredients highlighted in this formula! I also appreciated the awareness that even bakuchiol is a resource that can be overused and that cranberry biopeptides can provide an alternative with similar effects. I would have loved a formula without silicones, which add some heaviness." - Jolene Hart, @jolenehart

"I'm usually hesitant of heavy creams, but while this had the texture of a heavy cream, it applied lightweight and absorbed into my skin like a dream. I LOVED that it left no heavy feeling and zero grease on me. Some products I wouldn't want to use under my clothes for fear of staining them with oil, but with this cream I'm 100% confident putting even my finest linens on top of my chest and neck." - Jessica Brown, @thejesslbrown

"Great night time hydration. Worked on my face and down my throat for extra hydration." - Crystal Pena, @cleanbeautycraze

 

#4: frecklefarm organics - 24k gold infused revitalizing youth serum ($107)

The 24k Gold Infused Revitalizing Youth Serum by frecklefarm organics is formulated to support skin hydration, elasticity, and radiance. Infused with 24k gold, it aims to protect against free radical damage and the visible effects of sun exposure.

The serum features a blend of fruit seed and flower oils—including Marula and Rosehip—rich in vitamins A, B, C, E, and K, along with essential minerals and omegas 3, 6, 7, and 9. It is designed to promote cell regeneration, improve tone and texture, and reduce the appearance of premature aging and age spots. With regular use, it helps to soften, brighten, and refine the skin’s appearance while adding a luminous glow. Suitable for all skin types.

Expert Notes:

"The scent is subtle and balancing, which adds a nice touch to the user experience. If you are sensitive to fragrance, this probably isn't for you. I like that the serum is lightweight, absorbs nicely and doesn't feel greasy. It left my skin soft, hydrated and glowy." - Nicole Pearl Kaplan, @nicolepearlbeautygirl

"I love the way it made my skin feel so amazing ! The scent was good not over powering" - Jennifer Somkovic, @Blonde25

"Definitely left my skin looking youthful and moisturized." - Ericktza Ortiz, @cleanbeautywitheri 

 

#5: Rocky Mountain Soap Company - RESTORATIVE NATURAL FACE SERUM ($28.95)

The Restorative Natural Face Serum by Rocky Mountain Soap Company is an oil-based formula designed to enhance the skin’s natural radiance. It features antioxidant-rich pomegranate oil to help protect against environmental stressors, sea buckthorn oil to deliver essential vitamins, and rosehip oil to support improved tone and texture.

This blend of nourishing botanicals provides deep hydration, leaving the skin looking vibrant, smooth, and healthy.

Expert Notes:

"It smells great and I enjoy the packaging! I've had it displayed on my counter with my other products due to not only the effectiveness of the product, but the aesthetic." - Jacqueline Baron, @felohapp

"This is a great options for an every day face cream. Nice and lightweight for a moisturized and dewy glow. Does have a bit of a scent that could be off putting for some" - Ellen Stoll, @ellecookie

 

#6: Lux Care Brands - Serum No. 1 ($158)

Serum No. 1 by Lux Care Brands is formulated to absorb easily into the skin, delivering a smooth, hydrated finish. Designed to elevate the feel and appearance of the skin, it leaves behind a velvety texture and lasting moisture.

Expert Notes:

'I love the simplicity of this product—just a small number of high-quality, concentrated ingredients that truly deliver. The scent is absolutely incredible, and knowing it’s made with all-natural fragrance makes it even better. This is exactly the standard all products should strive for!" - Stacy Fox, @greenheartofgold

"I didn't get to try this for acne, however, it is a nice alternative to Aquaphor and other types of petroleum products. I like that it's a one and all product. I tried it on my daughter when she had eczema on her hand and the next day, it was noticeably better." - Madie Nguyen, @Madieface

"This is a really great serum for someone who has combination skin or multiple problems going on. It says that this is for a problematic skin and it really does treat that." - Thea Vaporis, @theavaporis

#7: PIPER LILY™ Skincare - Emerald Renewal Elixir ($172)

The Emerald Renewal Elixir by PIPER LILY™ Skincare is a multi-purpose serum designed in line with skinimalism principles, offering 11-in-1 benefits. Infused with over 50 active ingredients, it targets both surface and deeper layers of the skin. Key components include a dual phyto stem cell complex, antioxidants, ceramides, and plant-derived alkaloids, supported by essential vitamins B, C, E, and K.

This lightweight, non-greasy elixir helps reduce the appearance of scars, wrinkles, acne, and blemishes, while brightening and evening out skin tone. It is formulated to hydrate, nourish, and restore the skin’s natural radiance, leaving it plumper, smoother, and more vibrant. Artisan-crafted in Santa Barbara with 100% natural ingredients, the formula also features vibrational structured emeralds and a phyto-mineral concentrate for a luxurious and holistic skincare experience. Clinically tested and dermatologist-approved, made with EcoCert Cosmos-approved ingredients.

Expert Notes: 

"Loved everything about this product, right down to the packaging - so elegant!" - Brie Zimmerman, @brielouisezimmerman

"This serum is more of an elixir/oil formula and feels very smooth when applying it to your face. It is incredibly hydrating and gives a nice shine (hello, glazed donut skincare). I loved that the packaging felt very luxe while still being sustainable and recyclable." - Ashleigh Johnson, @hellogorgeousbba

"Loved everything about this serum - the scent, the packaging, the overall experience. 10/10!" - Brittany Beaver, @thepaleodietitian

#8: bareLUXE Skincare - Clarity Elevated Perfecting Oil Serum ($70)

The Clarity Elevated Perfecting Oil Serum by bareLUXE Skincare is designed to support acne-prone and congested skin. Formulated with the brand’s proprietary CoreComplex™ Clarity Oil—a blend of seven carrier oils—it works to balance the complexion and reduce the appearance of blemishes.

Enhanced with oil-soluble botanicals such as bakuchiol, willow bark extract, and plant-based ceramides, the serum helps refine pores, calm irritation, and strengthen the skin’s natural barrier. This clarifying formula reflects bareLUXE’s focus on premium, science-driven oil serums with visible results.

Expert Notes:

"The Age Support Bakuchiol Serum by bareLUXE Skincare is a solid, dependable product for those looking to add anti-aging benefits to their routine. The serum has a smooth, lightweight texture that absorbs quickly, providing hydration and skin refinement without feeling greasy.

Though it doesn’t have a "wow" factor or breakthrough results, it offers gentle support for your skin, especially for those looking for a more mild alternative to retinol. If you’re in the market for a reliable anti-aging serum that works steadily over time, this one fits the bill." - Ja'nise Johnson, @hellojanise

"From the very first application, the serum provides a feeling of comfort and nourishment. It has a lightweight, silky texture that literally melts into the skin, absorbs quickly, and leaves no stickiness or greasy residue. Within minutes, the skin feels soft and velvety, as if infused with moisture from within. After a few days of use, there is a noticeable sense of firmness and smoothness. The skin looks fresher, more radiant, and dryness and fine lines become less visible. What’s especially pleasant is that the serum does not cause irritation—just gentle care and a deep hydration sensation." - Viktoryia Rumina, @rumina.vika

"If you're dealing with dry skin this winter, you’re going to love this awesome non-greasy serum! It's super lightweight and absorbs quickly, making it perfect for giving your skin the hydration it craves without any oily feeling. As it sinks in, it helps smooth out those pesky fine lines, leaving your skin feeling soft, plump, and totally refreshed. This serum is a fantastic little winter miracle that will keep your skin happy and healthy all season long!" - Dima Almahsiri, @tipsfornaturalbeauty

#9: Earth & Halo - Blue Crystalline Face Serum ($108)

The Blue Crystalline Face Serum by Earth & Halo is a one-step skincare solution that combines simplicity, purity, and premium quality. This vegan, cruelty-free serum blends five organic extracts—Edelweiss, White Water Lily, Japanese Indigo, Rock Samphire, and Sea Grape—to target wrinkles, brighten the skin, and provide deep hydration.

Enhanced with advanced peptides, tranexamic acid, and micro-emulsion technology, the serum reaches the skin's deepest layers to nourish, tone, and balance. Clinically crafted to adapt to evolving skin needs, Blue Crystalline offers a radiant and resilient complexion, suitable for all skin types. Winner of Elle’s Best Serum of 2023.

Expert Notes:

"Hats off to the true embrace of sustainability, from packaging to ethical sourcing, and community support. I appreciate when a brand that puts their money where their mouth is. The serum itself is lightweight, quick absorbing, and gives the skin an instantly brightening effect." ​​​- Vani Farrington, @browngurlgonegreen

"A really beautiful lightweight product. I would definitely recommend for all skin types." - Thea Vaporis, @theavaporis
 

#10: Trupure Organics - Supreme Moisturizer+ Serum ($39.99)

The Supreme Moisturizer+ Serum by Trupure Organics delivers ultimate hydration with a formula featuring three different molecular weights of Hyaluronic Acid: Superlow, Medium, and 800-1200kDa. This combination ensures targeted, multi-depth moisture for comprehensive skin hydration.

Designed to protect against environmental damage and rejuvenate the skin, it leaves the skin soft, radiant, and deeply moisturized. Suitable for all skin types, particularly those in need of deep hydration and rejuvenation.

Expert Notes:

"I love the dropper application for this serum. The serum itself is quite lovely - my only slight negative is that I wish that it was a little more viscous in texture, as it runs everywhere when applying, and I don't like to waste product." - Jodi Weir, @jodilikesstuff

"The aesthetic packaging really elevates this eye and hand repair serum. I like the idea of the pump lid, just be sure your hands aren’t slippery from your prior skincare routine steps as the lid can become slippery. The consistency of the serum is closer to a water-like consistency, but it does feel like a serum. The serum is unscented and very hydrating and smoothing. With ingredients like hyaluronic acid, Quinoa Seed Extract and Algae Extract I noticed a difference in my hands almost immediately. No more dry skin. Using the serum twice a day for a 3 week period around my eyes area left me feeling well moisturized and awakened! Great for hydration and brightening! I feel this formula would be more dual suited with a thicker formula. That would help target control." - Erin Chalmers, @cleanbeautyhunter.ugc
 
"If you're looking for a unique eye cream or prefer a serum formula, this one is for you. The hyaluronic acid delivers a boost of moisture leaving my eye area and hands lightly hydrated. I keep it on my nightstand for a special skincare treatment." - Haley Porter, @thehaleyporter

This report was compiled based on independent expert evaluation. The panel's findings represent objective analysis of product performance and usability across diverse skin types and conditions. 

After three months of testing, it was clear that the best serums above stood out for their stability, absorption, and ability to deliver consistent hydration. But even the most effective serum works best when paired with the right moisturizer to lock everything in. Next, we ranked the best clean face creams—after 90 days of rigorous evaluation, here’s what actually works.

Follow us on Instagram (@CertCleanInc) for more clean beauty recommendations from this year’s judging panel. You can also subscribe to our newsletter and grab your free copy of the 2025 Clean Beauty Awards Ultimate Guide, a full rundown of this year’s top-performing products!