The Glow That Won Gold: Meet SHULA’s Award-Winning Serum

SHULA’s Glow Serum has been crowned the top face serum of 2025, earning 1st Place in the Face Serum category of the 10th Clean Beauty Awards after rigorous evaluation by a judging panel of clean beauty experts. This radiant formula stood out for its purity, performance, and botanical brilliance—proof that nature and science can work hand in hand to deliver truly transformative skincare.

What inspired the creation of this product?

SHULA’s Glow Serum was born from customers’ requests for a dedicated serum to complement the brand’s facial oils. During research, the team discovered the extraordinary hydrating and antioxidant power of tremella mushroom—a missing link in their lineup. Driven to craft a formula that suits all skin types and delivers a radiant finish, they spent months perfecting the blend. The result is a lightweight, glow-boosting serum that feels as good as it looks.

How does this product reflect SHULA’s mission and values?

SHULA is committed to reclaiming natural beauty with products that are 100% pure, natural, and effective. Glow Serum exemplifies this mission by using only the highest-quality botanicals—free from chemical fillers, synthetic preservatives, or added fragrances. Every ingredient is chosen for its integrity and performance, staying true to the brand’s promise of purity and authenticity.

What makes this product stand out in its category?

Glow Serum is distinguished by its masterful fusion of tremella, rose, and frankincense within a base of organic sea buckthorn, papaya, and pomegranate oils. Tremella mushroom can hold up to 500 times its weight in water, delivering unrivaled hydration. Rose brings soothing vitamins A and C plus antioxidants for an even complexion. Frankincense locks in moisture and brightens texture. This thoughtful combination—and the serum’s weightless feel—won over judges looking for both clean formulation and visible results.

What are the key/hero ingredients and why are they essential?

• Tremella Mushroom: A super-hydrator and antioxidant powerhouse that strengthens the skin barrier and plumps fine lines.

• Rose: Delivers vitamins A and C to soothe irritation, even skin tone, and support a youthful glow.

• Frankincense: A natural emollient that enhances texture, boosts hydration, and imparts luminosity.

Who is the ideal customer for this product?

Glow Serum is perfect for anyone seeking a radiant, balanced complexion—especially those with acne-prone, uneven, or mature skin. It works beautifully on its own or layered under moisturizer, making it a versatile addition for clean-beauty devotees who demand both safety and efficacy.

SHULA’s Glow Serum has rightfully earned its 1st Place title after going through rigorous testing by clean beauty advocates. Ready to explore another standout in clean skincare? Discover Trillium Herbal’s Body Polish, the 1st Place winner in the Body Scrub category of the 2025 Clean Beauty Awards.

If you want a deeper look at this year’s top-performing products, don’t miss the 2025 Clean Beauty Awards Ultimate Guide, your go-to resource for the brands and formulas setting a new standard in clean beauty!