Ingredients

AQUA (WATER), ALOE BARBADENSIS LEAF JUICE (ALOE VERA) ‡, SODIUM COCO-SULFATE (COCONUT), LAURYL GLUCOSIDE (COCONUT), GLYCERIN*, BETAINE (SUGAR BEET), LEPTOSPERMUM SCOPARIUM MEL (MANUKA HONEY), TOCOPHEROL (VITAMIN E), COCO-GLUCOSIDE (COCONUT), GLYCERYL OLEATE (COCONUT), CITRIC ACID*, SODIUM LEVULINATE*, POTASSIUM SORBATE. From plant source † Component of essential oil ‡ Organic

HairWash

Pure Shampoo

by Holistic Hair

$32.99

Pure Shampoo is a fragrance-free formulation, naturally scented by New Zealand Mānuka honey. Enriched with soothing aloe vera, restorative Mānuka honey, and antioxidant Vitamin E, it gently cleanses while supporting scalp hydration, comfort, and hair vitality. With 99.85% natural origin ingredients, it is safe for all scalp and hair types, gentle enough for families and children, and especially soothing for sensitive conditions such as eczema and psoriasis. Created by trichology experts, Pure Shampoo is free from synthetic chemicals and added fragrance, delivering plant-based care grounded in science. Packaged in 100% recycled plastic and certified Plastic Neutral+, it is Vegetarian Approved, cruelty-free, and proudly crafted in New Zealand by Holistic Hair, a FernMark licensed and B Corp Certified brand.

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Reviews

Tiffany

2026 CBA Judge

This shampoo keeps my hair so soft and clean for days until my next wash.

Xiaoxiao

2026 CBA Judge

This was my first time trying a shampoo from New Zealand, which was fun and unique. With 99.85% natural-origin ingredients, it feels gentle and nourishing on the hair. The scent is pleasant and non-generic, which I really enjoyed. Overall, it’s a good, solid shampoo that performs well.

Jessica

2026 CBA Judge

Pure Shampoo from Holistic Hair is a nice, gentle natural shampoo that’s especially good for sensitive scalps and everyday cleansing without harsh chemicals.For your hair type and preferences, though, it came off as serviceable but not standout — effective enough to wash well, but lacking the rich lather, deep cleansing, or sensory appeal that might have pushed it into a higher score for you.