28 Clean Beauty Brands From the South + Southeast You’ll Want on Your Radar
From Texas to Florida, these award-program entrants offer thoughtful formulations, surprising finds, and products worth adding to your shortlist.If you’ve ever felt overwhelmed by the sheer number of clean beauty brands out there, you’re not alone. It’s hard to know which ones are worth trying, which have real users behind them, and which are quietly creating brilliant products without a massive marketing machine.
That’s where this list becomes genuinely useful.
These 28 brands based in Texas, Florida, Georgia, Tennessee, South Carolina, and Alabama all entered the Clean Beauty Awards — meaning they were confident enough in their formulations to have them tested, used, and evaluated by a panel of independent judges over a multi-month period.
Some are well-loved by their local communities; others are emerging names you may not have discovered yet.
Either way, every brand here has something that may catch your attention — whether it’s thoughtful ingredient sourcing, focused product lines, or simple, extremely usable routines.
So if you’re looking for new clean products to try, want to explore smaller independents, or prefer supporting brands with real people and real stories behind them, this round-up is an easy place to start.
(And if you want the full USA list, you can explore the national overview here → [100+ Clean Beauty Brands in the USA]
Featured South + Southeast USA Brands:
Location: San Antonio, TX
Partake Bodycare was created to challenge the bath industry’s status quo. Most bath products smell beautiful but do nothing more than scent the water, while sensitive-skin options are gentle but fall short on luxury. Conventional formulas tend to prioritize fragrance over function, relying on harsh ingredients that leave skin dry, itchy, or irritated the moment the water drains. Partake reimagines the ritual, using results-driven ingredients typically found in premium skincare, so your skin can literally soak in real benefits. In every bathing experience, you’ll find the spa-like indulgence you crave and the hydration, barrier support and nourishment your skin actually needs. The result is a full-body, skin-focused experience where luxury doesn’t just feel good - it actually works.
2. b.Skincare
Location: McKinney, TX
b.Skincare is a Texas-based small-batch skincare brand founded by Bethany Meyer. The company focuses on creating natural, earth-friendly formulations designed to cleanse, nourish, and support healthy skin. Each product is handcrafted in limited quantities to ensure quality and freshness.
Location: Germantown, TN
Visha Skincare is dedicated to providing innovative and effective solutions the skin needs of all skin types and genders. Cheek 2 Feet 4-in-1 all-over spray contains natural ingredients such as aloe, witch hazel, and tea tree oil extract to stabilize body odor while diminishing microorganisms on skin that flourish after working out or sweating. Those prone to sweat rashes, and chaffing will benefit from the blend of zinc, thyme and peppermint oil that help minimize pore blockage while eliminating troublesome body odors on the spot. Cheek2Feet can be used on the scalp to prevent scaling scalp and is a wonderful face mist/toner to prevent breakouts. Free of aluminum and harmful chemicals. Safe for daily use and can be used to maintain skin freshness as well as a treatment option. A multitasking body spray that is four products in one: • Helps diminish skin microorganisms on skin that flourish after working out • Helps decrease body odor and keeps skin fresh • Helps balance natural skin microbiome to minimize acne, shave bumps, athletes foot and foot odor • Helps decrease pore blockage in areas of rubbing such as the buttocks and thighs All Visha Skincare products are: Paraben-free, Sulfate-free, Fragrance-free, Hydroquinone-free, Gluten-free, Cruelty-free.
Location: Nashville, TN
Greenmade goods is a Nashville-based brand creating cuticle oils from 100% plant-based, renewable ingredients like coconut oil, sweet almond oil, and vitamin E. Each pen features visible botanicals and delivers fast results—hydrated, healthier-looking cuticles with just a click. With a commitment to clean beauty and eco-conscious practices, GG avoids synthetic dyes and fragrances while creating products that are as good for the planet as they are for your hands. More than making cuticles cute, Greenmade Goods makes daily self-care easy, and all-natural, with the added benefit of great smelling hands.
5. VARA
Location: Dallas, TX
VARA is a wellness-driven haircare brand grounded in the principles of Ayurveda. Founded by Brittney Solomon after her own experience healing long-term hair damage, the brand began with a single formulation rooted in traditional herbs and daily ritual. VARA focuses on simple, purposeful ingredients that support the natural strength and resilience of the hair. The brand’s mission is to help women reconnect with their natural beauty through consistent, intentional practices.
6. Skön Beautifully Strong Skincare
Location: Jacksonville, FL
After struggling for years with extremely sensitive skin and finding that most products caused irritation or simply didn’t work, I set out to find a better solution. My journey led me deep into the world of natural, plant-based ingredients and expert-led formulations. Through extensive research and collaboration with specialists, Skön Beautifully Strong was born—a skincare brand rooted in purity and purpose. But Skön isn’t just about skincare. It’s about empowerment.
7. Bonuderm
Location: Austin, TX
Bonuderm is a women-owned small business based in Texas, specializing in handmade personal care and hair care products. The brand focuses on natural, plant-based, and non-toxic formulations that are gentle on sensitive skin and environmentally conscious. Bonuderm’s product line includes solid bar soaps, oil-based serums made with ingredients such as coconut oil, shea butter, and essential oils, as well as curated wellness gift sets. Each product is crafted to minimize waste and promote sustainable self-care practices.
Location: Garland, TX
Agape & Zoe Naturals began in 2007 when the founder, Patricia, realized how many toxic ingredients went into most beauty products. The small business began with making perfumes first, and that branched out into lip balms, deodorants, hair serums, etc. Agape & Zoe Naturals is dedicated to bringing non-toxic products into your home, free of synthetic toxins and always good for you and your loved ones. Healthy beauty for healthy lives.
9. Urthy
Location: Marietta, GA
Urthy is a clean beauty and wellness brand founded by Jen Rotondo, who began formulating products after an autoimmune diagnosis pushed her to eliminate toxins from her daily routine. Based in Georgia and launched in 2021, Urthy offers a wide range of skincare, body care, and home fragrance products designed for people who prioritize safety, performance, and a healthier lifestyle. The brand is known for its clean, effective formulations and offers all body products in fragrance-free options, along with a diverse range of clean scent choices. Urthy was created for those with sensitive skin, autoimmune conditions, or anyone seeking products that don’t compromise their well-being. Unlike many “natural” brands, Urthy combines clinical-grade ingredients with strict safety standards and full transparency. Its holistic approach extends beyond skincare—offering a complete clean-living experience.
Location: Houston, TX
Source Vitál Apothecary is a family-owned natural beauty and wellness company based in Houston, Texas. Founded in 1989, the brand blends holistic traditions with modern formulations to create truly small-batch skincare, body care, and aromatherapy products using high-quality, plant-based ingredients and trace minerals from the sea. With over three decades of expertise, Source Vitál remains dedicated to transparency, ingredient integrity, and a deep understanding of skin and body health. The team is composed of experienced formulators and wellness practitioners who prioritize efficacy over trends, staying true to the brand’s roots in spa therapy. Source Vitál stands apart by offering a wide range of thoughtfully in house formulated products rooted in decades of hands-on experience—long before “clean beauty” became a category. Every product is made without synthetic fragrance, harsh chemicals, or marketing hype, placing function and skin health at the center of the brand’s mission.
Location: Port Neches, TX
Cleanbar celebrates simplicity, sustainability and healthy living with their collection of all-natural bar soaps. Their founder, Tabetha, was inspired to start the company after a battle with Lyme disease when she switched to all-natural products as part of her healing journey. Cleanbar launched in June 2024 and is made in Texas, USA in small batches that are cut by hand. Clean ingredients like coconut oil, shea butter, cocoa butter and other plant based oils create a moisture rich bar. They are infused with pure essential oils that provide a pleasing aroma that is gentle on skin and their bars make a generous, soapy lather.
Location: Tarpon Springs, FL
Lemongrass Spa was founded in 2002 by Heidi and Bryan Leist following the birth of their first child. During her pregnancy, Heidi had become an avid label reader and was determined to educate herself about healthier alternatives to typical chemical-filled personal care products. Armed with this knowledge, she began making her own skincare and body care in small batches — clean, healthy, and handcrafted products that people could use without worry. Today, after more than 20 years as a trusted, original source of clean beauty, Lemongrass Spa is a debt-free, privately owned company, headquartered in Tarpon Springs, Florida. Consumers value Lemongrass Spa’s commitment to offering quality effective products with over 300 SKUs spanning across head-to-toe categories for the entire family including sunscreen, skincare, hair care, body care, and makeup — all products being gluten free and cruelty free, with many being vegan. In addition to offering clean, beneficial products, Lemongrass Spa prioritizes giving back with long running annual campaigns for Feeding America, breast cancer prevention and Operation Freedom Feet – Freedom Feet is their longest running campaign providing foot care kits to US military members for over 16 years.
13. Livin Off Earth
Location: Taylors, SC
Founded in 2016 and based in [Your Location], Livin Off Earth is a women-owned skincare brand creating small-batch products that blend botanicals, nutrient-rich oils, and natural extracts for clean, results-driven formulations. Each product is made fresh in its artisan lab using ingredients sourced from small businesses that prioritize eco-certified and sustainable practices. Inspired by the founder's journey of healing after personal loss and guided by a degree in Organic Skincare Formulation and Cosmetic Science, Livin Off Earth blends technical expertise with a belief that skincare can be both nurturing and transformative, while maintaining a commitment to transparency, safety, and efficacy. The majority of packaging is glass, and customers are encouraged to refill their bottles to reduce waste. The result is nature-inspired skincare that delivers visible results without compromising on purity or environmental responsibility.
14. Ocean Olive
Location: Houston, TX
Ocean Olive is a natural, microbiome-friendly, and baby-friendly skincare brand crafted for eczema-prone, dry, and sensitive skin. Founded in Houston, Texas by a Physician Assistant specializing in asthma and allergy, the brand debuted in September 2024 with its hero product, the Whipped Gel Nourishing Eczema Spot Treatment. This science-backed, steroid-free formula offers a gentle yet effective alternative for managing eczema, itchy skin, and rashes of any cause. Inspired by years of patient care, Ocean Olive was created to bring relief, safety, and joy to those seeking a kinder approach to sensitive skin.
Location: Daytona Beach, FL
Pevonia is a trusted brand of professional estheticians offering natural skincare solutions that moisturize, repair, and revitalize the skin. Committed to sustainability and never tests on animals while offering a range of vegan and pregnancy-safe products. Their manufacturing and delivery systems produce clinically proven results while promoting self-care and preserving the planet's environment.
Location: Fort Myers, FL
Naples Soap Company, is a brand specializing in more than 600 premium skin and hair care products made without harsh chemical additives, focusing on natural, nourishing ingredients.
For any season, Naples Soap Company is your go-to shopping destination. Made with natural ingredients, it all began when founder Deanna Wallin set out to find skincare free from harsh chemicals that wouldn't aggravate her eczema and psoriasis. Her solution - create skincare to nurture even the most sensitive skin. Fifteen years later, this beloved soap company has expanded to produce beauty products from head to toe.
Say No to “Badditives”
Naples Soap Company lifestyle and beauty products are free from harmful additives — “badditives” like propylene glycol, parabens, and hardening agents. Instead, they’re packed with nourishing ingredients like coconut oil, shea butter, and olive oil. An ever-increasing number of consumers demand beauty products that reduce toxins. Naples Soap Co. products are made with natural and organic ingredients.
17. Farm to Skin
Location: Eustis, FL
Farm to Skin is a bioactive, plant-based skincare company based in Eustis, FL. After struggling with a thyroid condition and learning about the toxins in many of her everyday products, Patricia Walker turned to botanicals create her own line of natural skincare products. Launched in 2012, Farm to Skin is a women and family owned company that applies the "farm to table" concept to skincare. Using highly potent plant oils and freshly harvested botanicals, Farm to Skin aims to produce the highest quality nontoxic, cruelty-free skincare while simultaneously encouraging customers to nourish their skin from the inside out.
18. Ella Pure
Location: Franklin, TN
Dr. Christina Rahm, Founder and Chief Formulator of Ella Pure, is a renowned researcher and inventor in health and biotechnology. She currently holds 7 granted U.S. patents and has 18 additional technologies pending, with innovations spanning nutraceuticals, detoxification, and environmental science. Her work for Ella Pure reflects her commitment to safe, effective skincare and integrates advanced science with holistic health, focusing on cellular repair. Named after her daughter, Merritt Ella, the brand was created to offer non-toxic, gentle solutions that are safe enough for everyone, including children. Each product is strategically and sustainably formulated to blend natural oils, botanical extracts, vitamins, and peptides that together regenerate and replenish the skin. All products are GMP certified, cruelty-free, and made in the United States.
19. ästhetik skincare
Location: Punta Gorda, FL
ästhetik skincare, a Florida-based clean skincare brand, is dedicated to the Science of Pure Skin™. Founded and created by 30-under-30 sensation and skilled esthetician and entrepreneur Alexis Pfropper, ästhetik skincare was developed to be a real skincare solution – made from real, clean ingredients that produce real results for real people. Pioneered out of Pfropper's ästhetik spa in Punta Gorda, ästhetik skincare's revolutionary products are made from plant-based ingredients and are never tested on animals. ästhetik skincare is proudly women-owned and operated.
20. BAMBU EARTH, LLC
Location: Miami, FL
Bambu Earth is a skincare brand on a mission to help one million people achieve their healthiest skin. Founded in 2009 and based in Havelock, North Carolina, the brand creates facial care products using the highest-purity botanical ingredients, known for their integrity and skin-supportive benefits. The team is composed of leaders in cosmetics, spa, marketing, and business—each dedicated to the brand’s mission. Together, they bring a thoughtful balance of expertise and passion, bridging science, strategy, and care. Bambu Earth was born from a desire to simplify skincare and rebuild trust in beauty through transparency and efficacy. What sets the brand apart is its uncompromising approach: no fillers, and no synthetic shortcuts—only concentrated, skin-supportive formulas designed to work in harmony with the skin.
21. Frøya Organics
Location: Austin, TX
Founded in Norway in 2024, Frøya Organics is built around a single idea: that skincare should nourish, not harm. Co-founders Tobias Nervik and Daniel Hoftun took inspiration from ancient Viking plant rituals and combined it with modern needs, especially for women dealing with aging skin and hormonal shifts. Their products are made with potent Arctic botanicals like Hippophae Rhamnoides and Calendula Officinalis, known for their ability to heal and restore. Every formula is free from synthetic ingredients and designed to support long-term skin health. Frøya also takes care with packaging, using glass jars and recycled plastic lids to reduce waste.
22. Apothesea
Location: Houston, TX
Apothesea is a skin care brand founded in 2024 in Houston, Texas, developed by the team behind Source Vitál Apothecary. It blends the traditions of old-world apothecaries with modern plant science to create results-driven, minimalist skin care for aging skin. Each product is formulated in small batches using marine algae, essential oils, and whole-plant botanicals to support skin health and balance. Free from synthetic fragrance, dyes, and harsh preservatives, the line is designed to work with the skin’s natural processes rather than against them. Apothesea offers a curated collection rooted in holistic beauty, where simplicity, efficacy, and sensory experience come together. Its approach emphasizes thoughtful, nature-inspired care rather than fleeting trends.
23. TellurideGlow
Location: Austin, TX
Globally curated alpine botanicals deliver advanced recovery in nutritional skincare as pristine as its namesake–Telluride, Colorado.
TellurideGlow formulations have the highest ratios and the largest variety of global alpine botanicals on the market to ensure the most effective skin recovery available anywhere.
TellurideGlow Recovery Skincare was developed in Telluride and tested in the highest concentration of 14,000 foot peaks in North America. Brutal conditions of extreme temperatures, wind, intense sun, less oxygen, and constant low humidity means that skincare products must be exemplary to counteract this aggression. Learning from nature, TellurideGlow’s formulas include significant concentrations of alpine ingredients for the same nutrients extremophile plants produce to survive, replenish and thrive for the highest skin recovery available anywhere.
Using the most potent whole-plant ingredients that can only be found in higher elevations, TellurideGlow’s ingredient includes 13 coveted alpine botanicals, some rare and precious, and are primarily organic to ensure monitored cultivation.
TellurideGlow is a proud over-achiever of forcibly pure, unadulterated skincare. TellurideGlow chooses natural preservation techniques supported with third-party laboratory testing. Using only natural and organic ingredients from sustainable farming and Fair Trade wherever possible, the precious ingredients are protected with minimal processing and cold formulation, then bottled in protective glass with treatment pumps to ensure efficacy to the last drop. The condensed formulas do not contain fillers. Only ingredients that are non-GMO, organic, bio-dynamic, wild-crafted, and sustainable are used.
24. Spin Organics
Location: Cumming, GA
Spin Organics was founded by Taru, an Environmental Chemical Engineer, and co-founded by Akee, following Taru’s diagnosis with Hashimoto’s Thyroiditis, which led her to seek healing through Ayurvedic living and clean, intentional choices. Her decade-long journey into Ayurvedic science inspired the creation of a skincare brand that bridges modern formulation integrity with centuries-old, time-tested Ayurvedic rituals. Launched in 2022 and based in Atlanta, Georgia, Spin Organics handcrafts a full range of USDA Certified Organic products—including face serums, creams, under-eye serums, masks, lip balms, facial soaps, body butters, body butter soaps, and hair serums—made in small batches with clean ingredients, free of synthetic colors, flavors, fragrances, fillers, and preservatives. The brand is rooted in Ayurvedic principles and time-tested rituals, with a mission to make truly organic skincare—grounded in time tested ancestral wisdom—accessible to all, not just a privileged few.
Unlike many who claim to be “natural” or “clean,” Spin Organics is USDA Certified Organic, meeting one of the most stringent third-party standards in the industry. The brand is rooted in Ayurvedic science, drawing on thousands of years of proven botanical wisdom rather than trend-based formulations, and does not rely on greenwashed claims. Instead, it is built on verifiable integrity, ancestral knowledge, and a deep commitment to both skin and planet health. Spin Organics is also palm-oil free and plastic-conscious, with sustainability embedded at every level—from glass jars and bamboo or aluminum lids to biodegradable shipping labels, tapes, and packaging materials. Grounded in Ayurvedic wisdom and built on transparency, Spin Organics exists to deliver skincare that nurtures both people and the planet—without compromise.
25. Marigoldbub LLC
Location: Nashville, TN
Marigoldbub is a cruelty free Ayurvedic skincare brand based in Nashville, Tennessee, focused on supporting mothers and babies through the first 1000 days of life. Founded in 2022 by a mother with roots in traditional Indian medicine, the brand blends time-tested plant-based ingredients with modern safety standards. Marigoldbub formulates pregnancy- and postpartum-safe products, including oils, cleansers, and creams that are free from parabens, sulfates, and synthetic fragrances. Inspired by the founder’s own experience navigating motherhood and a desire for truly clean products grounded in heritage, the line emphasizes gentle yet effective care. What sets Marigoldbub apart is its commitment to honoring Ayurvedic wisdom without exoticizing it, offering formulas that are both transparent and clinically mindful. Every product is created with intention, drawing on ancient practices to meet the specific needs of today’s families.
26. Toups and Co Organics
Location: Fairhope, AL
Toups and Co Organics is a clean beauty brand founded in 2016 by Emilie Toups and based in the United States. The brand creates skincare and makeup products rooted in ancestral wisdom, using ingredients the body naturally recognizes and benefits from. Each formula is crafted to nourish the skin while avoiding the synthetic chemicals found in most conventional beauty products. Toups and Co is driven by a belief that nature offers the most effective solutions for skin health and that true clean beauty should never compromise on performance. What sets the brand apart is its commitment to ingredient transparency, mindful formulation, and small-batch production, ensuring both efficacy and freshness.
27. LS.Topaz
Location: Roswell, GA
Inspired by the multifaceted beauty of gemstones, this brand believes skincare isn't one-size-fits-all. Their natural, age-defying formulas harness the power of botanical extracts and cutting-edge science to deliver nutritional support and deep hydration to your skin.
28. Norse Organics
Location: Austin, TX
Norse Organics is a men’s skincare brand focused on simple, science-based formulations made with high-potency Norwegian botanicals. Founded by Daniel Hoftun, the company was created in response to concerns about the number of chemicals found in everyday personal care products and their potential impact on men’s health. Norse Organics emphasizes minimal routines and concentrated natural ingredients, drawing on plants that thrive in Norway’s extreme climate to support common skin concerns such as acne, redness, wrinkles, and dark circles.
The South and Southeast are home to more clean beauty innovators than many shoppers realize — and these 28 entrants bring a refreshing mix of simplicity, craft, and user-focused formulation.
If you discover a brand you love, follow them — many of the most meaningful clean beauty discoveries come from independent founders doing great work quietly and consistently.
To go deeper, download The Ultimate Guide to the Clean Beauty Awards, featuring the latest finalists and winners, and follow @CertCleanInc on Instagram for more clean beauty insights, brand features, and judging updates.
