100+ Clean Beauty Brands from the USA to Support in 2026

If you care about clean beauty that truly performs, the brands worth watching are the ones willing to put their products to the test.

That’s exactly what the Clean Beauty Awards reveal each year — which brands from around the world are confident enough in their formulations to enter a fair, transparent, and rigorous performance-based program.

Organized by CertClean, the Awards received over 418 product entries this year, all tested over a three-month judging period by 117 independent experts, including estheticians, content creators, wellness professionals, and long-time clean beauty advocates.

There are no sponsorships, no pay-to-win placements, and no marketing bias — just real products tested by real people, ranked purely on performance and experience.

Among this year’s global participants are 100 brands based in the USA, reflecting the diversity and momentum of the country’s clean beauty community.

This round-up brings them together so you can easily explore the U.S. brands who stepped into this year’s Awards — whether you’re searching for new products, supporting your favourite makers, or simply staying up to date with what’s happening in clean beauty.

Whether you’re a long-time clean beauty user or newly exploring non-toxic options, this list offers a clear and inspiring look at the USA-based clean beauty brands shaping clean beauty today.

About the Clean Beauty Awards

Now in its 11th year, the Clean Beauty Awards remain one of the most trusted benchmarks for performance in clean beauty.

The 2026 program brought together:

• 185 participating brands from around the world
• 418 product entries across skincare, body care, and hair care
• 117 independent judges, including estheticians, creators, wellness professionals, and long-time clean beauty advocates
• a three-month testing period designed to give every product adequate time for real-world use and evaluation

There are no sponsorships, no public voting and no influence from brand size or marketing budgets — judges evaluate products based solely on performance, user experience, and consistency, making the results one of the most credible reflections of what works in clean beauty today.

Want to learn more about how the rigor in how the scores are compiled to determine the best performing products in the industry year over year? See here.

With that foundation, let’s explore the 100 U.S.-based brands who participated in this year’s Awards.

To make discovery easy, we’ve organized them by region — so you can navigate the clean beauty landscape across the United States and find brands near you or aligned with your interests.

Choose your region to begin:

Western

California, Arizona, Coloroda, Utah, Oregon, Washington, Hawaii, Wyoming → [Explore →]

South + Southeast

Texas, Florida, Georgia, Tennessee, South Carolina, Alabama → [Explore →]

Northeast

New York, New Jersey, Massachusetts, Maryland, Delaware → [Explore →]

Midwest

Minnesota, Michigan, Wisconsin, Ohio, Iowa, Illinois → [Explore →]

Clean beauty continues to evolve — and the brands that participate in the Clean Beauty Awards help shape where it’s going. We hope this round-up helps you discover new makers, reconnect with long-time favourites, and explore the remarkable creativity emerging from clean beauty communities across the country.

Before you go:

Download the Ultimate Guide

Get the latest edition featuring the finalists and winners of the most recent Clean Beauty Awards:

[Download the Ultimate Clean Beauty Awards Guide →]

Explore last year’s Finalists & Winners

See which products impressed the judges:

[View Finalists & Winners →]

Follow us on Instagram

Stay updated on clean beauty news, brand features, behind-the-scenes judging content, and next year’s call for entries.

[Follow @CertCleanInc →]

Thank you for being part of a community that cares deeply about performance, transparency, and safer beauty. Together, we’re making clean beauty the new norm.