A Tour of Europe’s Clean Beauty Scene: 13 Brands to Know

Exploring clean beauty across Europe can feel deceptively complex. The region spans dozens of markets, languages, and regulatory frameworks, yet only a fraction of brands tend to appear in broader clean beauty conversations. For readers looking beyond familiar names, discovery often feels fragmented, with little context about which brands are actively engaging on an international level.

This round-up brings focus to that landscape.

Here, you’ll find 13 clean beauty brands based across Europe, gathered in one place to make exploration more intentional. Rather than attempting to represent the entire region, this list highlights a small group of brands that chose to step into a shared, global program—offering a clearer signal of participation and visibility across borders.

These 13 Europe-based brands all participated in the Clean Beauty Awards, meaning they submitted their products to be used and evaluated by independent judges over a multi-month period. Participation reflects a willingness to engage with a structured process and contribute to ongoing clean beauty discussions beyond local markets.

Europe’s clean beauty ecosystem includes long-established independents, newer makers, and tightly focused teams working within highly specific regions. This list doesn’t aim to define the continent’s beauty landscape. Instead, it offers a grounded entry point for readers curious about how a select group of European brands are showing up within the wider clean beauty space.

1. natcosmetics

Location: Šentjur, Slovenia



Natcosmetics is a Slovenian natural skincare brand that develops and handcrafts products in small batches. All formulations are based on a scientific approach, with each ingredient carefully selected for its proven skin benefits rather than for marketing appeal or consumer trends. The brand prioritizes the use of cold-pressed, unrefined plant oils, butters, and naturally derived active ingredients. In addition to its product line, natcosmetics is committed to education, offering content and workshops focused on skincare ingredients, dermatology, and building effective skincare routines.

2. Dame Jo!

Location: The Hague, South Holland, Netherlands



Dame Jo! is a natural skincare brand created for time-conscious, purpose-driven professional women navigating demanding careers, responsibilities and full lives. Born from the founder’s lived experience and that of countless career women, the brand exists to support busy women with care that fits into real life, offering effective skin support and emotional grounding in fewer, intentional steps. At the heart of Dame Jo! is Executive Radiance, a 24-Hour Lipid System designed to work with the realities of modern life. The Coffee Serum supports skin through long days of deadlines, screens and city air, helping reduce the appearance of puffiness, tiredness, redness and uneven tone, while offering protection against daily environmental stress. It is skincare that sits well under makeup, delivers multiple benefits in one step and fits seamlessly into a busy rhythm. Care that supports the skin without asking a busy woman to choose between her goals and herself.

3. Noelani Skincare GmbH

Location: Muttenz, Baselland, Switzerland



Noelani Skincare is a new Swiss-based slow-aging skincare brand inspired by the founder’s Hawaiian heritage and her love for the healing power of Swiss herbs. Noelani Skincare is launching four 100% naturally derived, multifunctional, skin microbiome-supportive facial products that combine Swiss alpine herbs, Hawaiian botanicals, fruit extracts, and advanced biotech actives. Every product has been carefully formulated to support the skin barrier and skin microbiome while addressing hydration, tone, and signs of aging. Combining herbal tradition, green chemistry and skin microbiome science, Noelani has designed these products to provide multi-functional minimalism with sensorial luxury.

4. Ignea eco aroma cosmetic

Location: Kumanovo, North Macedonia



Ignea Eco Aroma Cosmetics is a brand grounded in phytoaromatherapy, a holistic approach, and skinimalism. An understanding of skin physiology, its needs, and the healing properties of plants—recognized as part of cultural heritage—forms the foundation of every formulation. Ignea’s products are created with respect for nature and with a focus on achieving balance between effectiveness and simplicity in skincare. Each product contains at least 99% ingredients of natural origin and is fully vegan.

5. BAIOBAY

Location: Paris, Île-de-France, France



BAIOBAY is created in the heart of Paris and made in France so you can take home that chic, pampering Parisian experience. It’s a lifestyle brand focused on body care and facial masks, crafted with certified organic and vegan formulas. Harnessing the versatility of coconut in its many forms and carefully selected botanicals, BAIOBAY offers gentle yet effective skincare - with no unnecessary ingredients, no compromise on performance.

6. Boleru

Loaction: Limburg- Belgium



Boleru is a Belgian brand focused on developing natural and scientifically formulated beauty and wellness products. Founded on more than two decades of experience in the pharmaceutical and cosmetic industries, the brand emphasizes clean, safe, and effective formulations made with high-quality natural and organic ingredients. Boleru was created to provide transparent, evidence-based alternatives for consumers seeking trustworthy and responsible self-care. The company’s philosophy is rooted in purity, honesty, and effectiveness, combining science and nature to promote overall well-being.

7. Tigogreen

Location: Leverkusen, Nordrhein-Westfalen, Germany



tigogreen is a women-run brand specializing in green tea-based supplements and cosmetics. Founded by Tanja Hohenester, the company focuses on products designed for women, combining natural ingredients with functional formulations. The brand has received recognition through industry awards and clinical studies for its approach and product quality. tigogreen emphasizes wellness and self-care while maintaining a commitment to natural ingredients and sustanability. Its offerings span both dietary supplements and skincare solutions.

8. Nana Latta

Location: Merchtem, Flemish Brabant, Belgium



Nana Latta Skincare is a Belgian artisan skincare brand based near Brussels. Founded by Laura Majieva, the brand focuses on traditional, small-batch formulations made with natural and locally sourced ingredients. Each product is crafted with grass-fed tallow and plant oils to support healthy skin without synthetic additives. Rooted in holistic principles, Nana Latta blends ancestral methods with modern knowledge to create simple, effective skincare.

9. Purodoré

Location: Helsinki, Uusimaa Finland

Purodoré is bringing a drop of Nordic luxury to your daily skincare routine with a range of skincare products made purely of natural ingredients. All their products are developed and manufactured in Finland. This brand creates luxury skincare products containing luxurious ingredients like gold, champagne, silk, truffle, rose, cloudberry, and more. These ingredients are not just clinically proven to reduce signs of aging, but they're also meant to make your skin feel pampered and your senses indulged.

10. RINGANA

Location: St. Johann i. d. H., Styria Austria

RINGANA is an Austrian brand founded in 1996, dedicated to producing FRESH skincare and supplements using high-quality, plant-based ingredients. Based in Hartberg, the company combines advanced scientific research with a commitment to ethical, sustainable practices, formulating without artificial preservatives or synthetic additives. Founded by Andreas Wilfinger and Ulla Wannemacher, RINGANA was born out of a desire to challenge industry standards and create products that prioritize both efficacy and integrity. Every product is made fresh to order and delivered directly to customers, ensuring maximum potency and minimal waste. Unlike many brands that use the term “natural” loosely, RINGANA sets itself apart with strict internal standards, in-house production, and a its own philosophy that extends across its entire value chain. The brand continues to lead with innovation, sustainability, and transparency at its core.

11. Vessi

Location: Trondheim, Trøndelag, Norway

Vessi is a Norwegian-developed skincare brand based that creates products containing extracts and oils from wild-grown plants and berries found in the Nordic nature. Our products are crafted with natural ingredients, ensuring they are cruelty-free and vegan. They are free from microplastics, mineral oil, and silicone, reflecting our commitment to purity and sustainability.

Our main target group is women aged 35+, and we offer skincare products for both face and body. The first three products were launched in March 2023, four new ones in the fall of 2023, and this spring, two more products were introduced. We embrace a "pro-age" philosophy, and our products are designed to enhance natural beauty and authenticity.

What makes our products unique is the fusion of Nordic ingredients and science-backed skincare ingredients. The inspiration behind the brand is Nordic nature itself. The contrasting climate creates unique growing conditions, making the plants extremely resilient. The sun ensures that these plants produce large amounts of nutrients that protect them. These nutrients are not only a superpower for plants and berries—they also work wonders for our skin.

12. Holos Skincare

Location: ENNISCORTHY, Wexford, Ireland

Holos takes a holistic approach, providing vitality for your skin; your wellbeing; and your world, through skincare that fits easily into your life. Bridging the gap between ‘natural, green, eco’ skincare; and, ‘science-led, cosmeceutical’ skincare, Holos harnesses both, harmonising NATURE, SCIENCE, and CONSCIOUSNESS, to give you a product range that offers you both ethics and results.
Holos Skincare is hand made in Co. Wexford in the South East of Ireland. It is made with plant ingredients containing vitamins, essential fatty acids & antioxidants, alongside other scientifically proven plant actives. Ingredients & packaging are chosen carefully with the environment & sustainability at the fore of all we do.

13. KAZEMI

Location: Saint-Vincent-de-Tyrosse, Landes, France

Kazemi is a French brand crafting simple, unisex rituals with short, 100% natural-origin, and 100% active formulas, all certified organic. Founded by Yasamin Kazemi, who personally formulated these rituals, the brand offers a thoughtfully designed range with a perfect product for everyone. Kazemi’s oil-based rituals embrace carefully chosen vegetable oils, celebrated for their gentle acidity and natural affinity with the skin. Officially launched in April 2025, the brand was born from a desire to create authentic rituals rooted in ingredients trusted for decades, even centuries—timeless elements known for their versatility and true efficacy. Each ritual is crafted with intention, designed to become a daily moment of joy, a gentle pause where you simply care for yourself. Every product bears a name rich with spiritual and symbolic meaning for its founder, a photographer, accompanied by a number that reflects the places where she and her family were born or have lived—each a tribute to their shared journey. Located in the southwest of France, near Hossegor and Biarritz, our rituals are lovingly produced in small batches in a COSMOS-certified laboratory in Bayonne, ensuring quality and respect for nature at every step.

As you explore the list, treat it as a starting point. Visit brand sites, read their backgrounds, and follow the founders or teams whose approach resonates with you. Many European independent brands share thoughtful updates through their own channels, which can offer deeper context over time.

If you’re continuing your global clean beauty exploration, the next regional round-up takes you to Oceania, where a different set of markets and makers are shaping the clean beauty conversation. You can explore Oceania’s participating brands here.

To explore all participating brands from last year’s program, check out the Ultimate Guide to the Clean Beauty Awards, and follow @CertCleanInc on Instagram for future regional features and updates.