Exploring Oceania’s Clean Beauty Landscape: 16 Brands to Discover

Clean beauty discovery in Oceania often flies under the radar. While Australia and New Zealand are home to a wide range of independent makers, only a small number of brands tend to surface consistently in global clean beauty conversations. For readers outside the region, that can make exploration feel limited or fragmented.

This round-up brings clarity to that space.

Here, you’ll find 16 clean beauty brands based across Australia and New Zealand, gathered in one place to make discovery more intentional. Rather than attempting to define the region as a whole, this list offers a focused look at brands that chose to step into a broader, international program—providing a clearer signal of participation beyond local markets.

These 16 Oceania-based brands all participated in the Clean Beauty Awards, meaning they submitted their products to be used and evaluated by independent judges over a multi-month period. Participation reflects a willingness to engage with a structured program and be part of wider clean beauty conversations across regions.

From established independents to smaller teams working within tightly knit markets, this list offers a grounded entry point for anyone curious about how clean beauty brands from Australia and New Zealand are showing up on a global stage.

1. Totem Eco

Location: Berry, New South Wales, Australia



Totem Eco is redefining personal care - proving that natural, effective and sustainable deodorant can truly work. Founded by husband-and-wife duo Katie and Toby Gibson, Totem Eco began as a family-driven mission for health and sustainability. After experiencing sensitivities to mainstream products and becoming parents, they set out to create something safer for themselves, their children and the planet. From their home on the NSW South Coast of Australia, they developed a deodorant that embodies transparency, integrity and care - inside and out. At the heart of Totem Eco’s range is the Honey Myrtle Natural Deodorant Stick. Powered by magnesium for long-lasting protection, it’s free from aluminium, synthetic fragrance and other harmful additives. Each formulation is enriched with Australian botanical oils, clays and bush tucker extracts - selected for their natural antibacterial and skin-soothing properties. Totem Eco’s innovative zero-waste paperboard packaging replaces single-use plastics and returns safely to the earth. Each product is crafted using sustainable, locally and ethically sourced ingredients to ensure purity, quality and minimal environmental impact. More than a personal care brand, Totem Eco represents a way of life - one that values health, family and the planet in equal measure. Its values of inclusion, body positivity, mental health awareness, cultural respect and environmental conservation are woven through everything the brand does, inspiring positive change and showing that small, purpose-led brands can lead with innovation, compassion and authenticity - creating products that nurture both people and the planet.

2. C.A.F.M. Botanics

Location: Surry Hills, Sydney, Australia

C.A.F.M. Botanics (Crown And Full Moon Botanics) is an Australian natural skincare brand based in Sydney. Guided by an ingredients-first philosophy, the brand develops formulations that respect both the skin and the environment. Its collection includes traditional cold-process soaps, botanical mind & body oils, anti-aging face oil, and hair care, each made with methods that help preserve the natural integrity of their ingredients. By focusing on skin-compatible, palm-free and environmentally conscious formulations enriched with Australian native botanicals, C.A.F.M. Botanics offers a mindful alternative for those seeking clean, effective and responsibly made skincare.

3. Seadragon Organic

Location: Adelaide, South Australia, Australia

Seadragon Organic is an Australian cosmeceutical skincare brand founded by cosmetic chemist Mandy Hawtin. The brand formulates products specifically for midlife skin, drawing on marine-derived bio-active ingredients and certified organic plant-based components supported by clinical research. Seadragon Organic places emphasis on sustainability in both formulation choices and packaging development. All products are developed and manufactured in Australia and designed for use in both professional and personal skincare routines.

4. Holistic Hair

Location: Mount Eden, Auckland, New Zealand

Holistic Hair® is a New Zealand‑made haircare brand, established in 2006, committed to nurturing healthy scalp and hair through a holistic philosophy and trichology-informed approach. The brand’s plant-based formulations harness botanical actives such as aloe vera, mānuka honey, and Quinoa Pro‑NPNF™ to deliver high-performance, natural haircare. Holistic Hair® is a Certified B Corporation and Plastic Neutral+, with products that are vegan-certified and vegetarian-approved. Committed to sustainability, the brand uses bottles made from 100% recycled plastic and has recently launched soft plastic refills to further reduce plastic waste. By combining ethical practices with expert-led formulations, Holistic Hair® nourishes scalp and hair while minimising environmental impact.

5. MG Naturals

Location: Heritage Park, Queensland, Australia

MG Naturals, the first 100% Titanium Dioxide Free Makeup brand globally, leads the beauty revolution. Rooted in simplicity, it rejects complex chemicals, silicones, and polymers, ensuring makeup is worry-free with only wholesome, natural skin-loving ingredients.

Dedicated to holistic skincare, MG Naturals' makeup, formulated by owner and master formulator Kailah, is organic, aloe-based, and utilizes cold-pressed oils for healing and restoration.

Their Kindness philosophy extends beyond your skin to the planet with vegan, cruelty-free practices, sustainable packaging, and refills. As a women-owned business run by a group of Mums their dedication to the planet ensures they implement innovative practices like their Perfect Match Guarantee to eliminate waste and ensure your satisfaction every time.

6. Eco Tan / Eco By Sonya Driver

Location: Burleigh Heads, Queensland, Australia

Founder, Sonya Driver, started Eco By Sonya for personal reasons. Almost a decade ago, her gentle-spirited sister was diagnosed with a melanoma. She had a cancerous growth cut from her arm, leaving a horrible scar. Growing up in the Australian sun, Sonya still wanted to get a tan without the risk of harmful UV rays, so she thought the next best thing was fake tanning. Sonya and her sister started getting spray tans together, but Sonya became concerned about the ingredients in the different brands we were using, regardless of their claims.
Our skin is our largest organ and much of what we put on it is absorbed into our blood stream. So, Sonya took matters into her own hands. The first batch, or fifty batches, weren’t perfect. She found that working with organic ingredients was a lot more challenging than working with synthetic ingredients! But Sonya was determined to create a natural tanning option that was good for our skin and good for the planet. And she finally did it…
In 2011, Eco Tan made Australian history by becoming the first and only tanning manufacturer to be certified organic by the Organic Food Chain under the Australian government. Which then expanded to body care, sun care and our latest range, organic skin care.

7. ELIA balms & blends

Location: Beeliar, Western Australia

ELIA Balms & Blends is a West Australian natural body care brand founded in 2018 by partners Mia and Jane.

After both experienced adverse reactions to mainstream deodorants, they were driven to create safer, plant-based alternatives using simple, effective ingredients.

Based in Perth, ELIA formulates and handcrafts a range of natural deodorants, perfumes, soaps, lip treatments, and more. The brand prioritises transparency, sustainability, and minimalism, offering products that are gentle on both the body and the natural environment.

Unlike many in the clean beauty space, ELIA avoids greenwashing by maintaining complete ingredient transparency and choosing function over hype. Its inclusive, values-led approach has built a loyal community of customers who seek honest, quality care without complexity.

8. Corbin Rd

Location: Napier,, Hawkes Bay, New Zealand

Founded in 2019 by industry insider Wendy Nowell-Usticke, Corbin Rd. began as a personal mission to simplify and repair a broken system that left her skin overwhelmed by excess products and overly active ingredients. Built on the belief that less is more for beautiful skin, the brand takes the confusion out of choosing safe and effective skincare with a three-step system, clean beauty formulas, and proven results. By formulating multipurpose products with all your skin needs in just the right strength, for strong, healthy, radiant skin. Corbin Rd delivers clarity, not complexity—less waste, less confusion. Today, its full retail, spa, and amenities range is trusted by New Zealand’s top salons, spas, and destination lodges as their preferred clean beauty partner.

"Most of us have been bombarded with a product for every ailment, and a treatment for every age and stage," she explains. "It was liberating to realise I could do so much more for my skin with so much less - a de-cluttered routine based on clean beauty ingredients designed to strengthen skin, and simple tools to get those ingredients to work well."

9. Petite Skin Co.

Location: Sunshine Coast, QUEENSLAND, Australia

Petite Skin Co. is an Australian skincare brand founded in 2018, dedicated to creating safe and effective products for children aged 7 to 14. Developed in partnership with leading natural skincare chemists, the range is formulated to meet the unique needs of young, developing skin. Based in Australia, the brand offers cleansers, moisturisers, sunscreens, and targeted treatments that are gentle yet effective. Inspired by the lack of suitable skincare options for children, Petite Skin Co. was created to help families establish healthy skin habits from an early age. Unlike many “natural” or “non-toxic” brands, every formula is designed specifically for young skin, avoiding harsh actives and adult-strength ingredients. Today, it is trusted by thousands of families worldwide for providing age-appropriate solutions backed by science and transparency.

10. Dianne Caine Australia

Location: Malaga, Western Australia

Dianne Caine Australia is a clean beauty brand based in Perth, Western Australia, with a luxurious personal care range that delivers visible results for naturally beautiful skin and hair.

The 100% cruelty-free range is formulated without sulfates, parabens, mineral oils, PEGs, silicones, and phthalates, and majority of the products are certified vegan. Using innovative plant actives, sea botanicals, and organically certified ingredients, the Dianne Caine Australia product range nourishes, rejuvenates, and revitalizes hair and skin.

Believing in ‘natural beauty without compromise’, Dianne Caine Australia are not just passionate about natural skincare, but living and embodying a healthy lifestyle

11. Perfect Potion

Location: Brisbane, Queensland, Australia

Perfect Potion is an Australian, family-owned pioneer in sustainable, certified natural and organic aromatherapy and skin care. Founded in 1991 by Salvatore Battaglia and Carolyn Stubbin, their philosophy is grounded in the belief that flourishing wellness is a holistic journey enhanced by the pure power of nature. Each product is masterfully crafted from 100% pure, sustainably sourced botanical ingredients, backed by decades of expertise in naturopathy, aromatherapy and cosmetic science alongside a deep reverence for the earth. Their commitment goes beyond clean ingredients; from a transparent ingredient list to eco-conscious practices like glass packaging, Perfect Potion’s identity is defined by their dedication to purity, all-natural ingredients, expertise and environmental consciousness. Every potion is a testament to their mission: gently guiding you to flourish by listening, guiding and reconnecting mind, body and spirit.

12. Bare Roots

Location: Tyabb, Victoria, Australia

Bare Roots is a certified organic, Australian-made skincare brand founded by Cosmetic Chemist and Dermal Therapist, Suzanne Jane.
Born from a desire to simplify skincare without compromising on results, Bare Roots creates multi-functional products that are gentle, effective and barrier restorative. Designed to support skin health at every stage. Our small batch formulations combine the efficacy of nature with clinical insight, prioritising transparency, quality ingredients and long lasting results. Bare Roots was created to bridge the gap between natural skincare and real skin results. Professional grade and used by skin professionals across Australia & NZ. A brand that gives green chemistry the respect it deserves by industry professionals.

13. Lashgro

Location: Holland Park, Queensland, Australia

A Mum from QLD, Australia that wants to help you feel more confidence as well as have convenience in your everyday beauty routine without the harmful ingredients. Launched in 2022, providing natural lash growth products to help you enhance your natural lashes and brows with only the best quality natural ingredients and formulated for sensitive skin. With over 10 years of research, the Lashgro growth serum formula is a rare triple peptide serum sourced from the best quality plants and packed full of nutrients and vitamins to help your lashes and brows achieve maximum growth.

14. Lash Rehab

Location: Ballina, New South Wales, Australia

Lash Rehab is an Australian beauty brand dedicated to the science of lash and brow health. Founded in 2020, the brand was created out of a need for effective, safe, and clinically tested solutions that support natural lash and brow growth. Developed by a team with a passion for evidence-based beauty, Lash Rehab produces a targeted range of serums, conditioners, and complementary products designed for real results. Its organic lash and brow serums are clinically proven, dermatologically tested, and backed by thousands of customer reviews. With a strong focus on transparency and ingredient efficacy, the brand goes beyond the typical “natural” label by using proven actives while remaining free from unnecessary fillers and toxins. Lash Rehab stands apart by combining functional beauty with a minimalist, purposeful approach. Prioritising both safety and performance.

15. SKIN FRIEND

Location: Palm Beach, Queensland, Australia

What if skincare could be uncomplicated and kinder on skin? That question sparked Skin Friend’s clean, all-in-one approach for common skin concerns such as eczema, rosacea, dermatitis, and ageing. Founded in 2012 by nutritionist and award-winning author Karen Fischer, Skin Friend creates pH-optimised formulations that strengthen the skin barrier and support the microbiome, making skin more resilient and less dependent on products. Inspired by her baby’s eczema, Fischer developed evidence-based solutions that have since helped thousands, with health practitioners often referring patients to her as a “last hope.” With eco-friendly packaging and ingredients, all products are independently lab-tested and confirmed free from PFAS — “forever chemicals” linked to environmental and health concerns — ensuring clean, safe formulations free from accidental contamination. The Skin Friend mission is simple: to make skincare eco-friendly, effective, and kind — because healthy skin doesn’t need ten steps, just clean care and nourishment.

16. 39 Degrees

Location: Mordialloc, Victoria, Australia

39 Degrees is an Australian-based brand founded by sisters Michelle and Suzy, who were inspired by their shared commitment to wellness and empowerment. The brand produces a range of luxurious, natural bath and body products, with a focus on magnesium-rich formulations that promote relaxation and self-care. Launched in Melbourne, 39 Degrees combines sustainably sourced ingredients with a deep understanding of holistic wellness, offering products that are both indulgent and purposeful. What sets 39 Degrees apart is its dedication to creating meaningful, intentional experiences for its customers, prioritising both the quality of ingredients and the overall well-being of those who use them.

As you explore the list, treat it as a place to browse and follow your curiosity. Visit brand sites, read their stories, and follow the founders or teams that catch your attention. Many Oceania-based independent brands share thoughtful updates through their own channels, which can offer valuable context over time.

If you’d like to continue this global tour of clean beauty, the next regional round-up takes you to South Africa, where a much smaller group of brands is engaging with the program in a very focused way. You can explore South Africa’s participating brands here!