Award-Winning Clean Beauty Brands in the USA Raising the Standard
Recognized at the 2026 Clean Beauty Awards, these U.S.-based brands stand out for thoughtful formulation, ingredient integrity, and real-world performanceClean beauty in the U.S. often reflects a mix of innovation and individuality, but behind each product is a more deliberate approach to how formulas are created and brought into everyday use. From handcrafted, small-batch production rooted in spa expertise, to everyday essentials designed for accessibility, to men’s grooming developed around specific needs, and traditional soapmaking grounded in natural ingredients, each approach highlights a different way of thinking about formulation and product design.
As winners in the 2026 Clean Beauty Awards, these U.S.-based brands offer a closer look at how clean beauty continues to evolve through varied perspectives on development, functionality, and daily routines.
Location: Boston, Massachusetts
Finalist - FaceSerum: Peptide Lift Serum
IOKA Skin+Science is a skincare brand founded by scientist Olga Goldberger, a former researcher at Harvard Medical School and Massachusetts General Hospital and co-author of over 40 peer-reviewed publications. The brand focuses on emulsifier-free formulations designed to support the skin barrier, particularly for sensitive or compromised skin. Its products use biomimetic phospholipids and liposomal delivery systems that mimic the structure of natural skin lipids. The formulations are informed by principles of corneotherapy and aim to support long-term skin barrier function.
Location: Port Neches, Texas
3rd Place - BodyWash: Cheeri-oats
Born from a love for sudsy lather and a desire to take on commercial soap, Cleanbar is the natural choice for a clean you can trust. Their soaps are made with all natural ingredients and are scented with essential oils. Cleanbar soaps are free of harsh chemicals, made in small batches, cut by hand and cured for 30 days, delivering an exceptional bar that results in a sudsy clean that your skin will love.
Location: Santa Rosa, California
Finalist - FaceSerum: Vital Essence - Collagen Booster
Otelier aims to develop clean, multi-purpose products that help busy individuals, especially women and mothers, streamline their skincare routines. Each product is produced in small batches with an emphasis on ingredient integrity and ease of use. The brand focuses on thoughtfully selected ingredients, including peptides and plant based oils, to support skin health and barriers.
4. Source Vital Apothecary
Location: Houston, Texas
Winner - BodyCare: Moringa Hydrating Body Oil
Source Vitál Apothecary is a Houston based skin and body care company founded in 1989. The brand develops small batch products using plant based ingredients and essential oils, with an emphasis on quality, transparency, and education. Its collection includes skin care, body care, aromatherapy, and wellness products designed for daily use. Source Vitál Apothecary focuses on clean formulations and thoughtful craftsmanship across its product line.
Location: Bellevue, Washington State
2nd Place - BodyCare: The Elixir Oil
UMM Skincare is a luxury, ritual-based, neurosensorial, whole-body care brand rooted in the bathing traditions of royal India. Crafted with botanical antioxidants, nutrient-rich oils, and 24K gold, each product is designed to awaken the senses and restore the skin. UMM transforms everyday bathing into an immersive, grounding experience. It is luxury that feels lived in, not performative.
6. Jenette All Natural Skin Care
Location: Los Angeles, California
Finalist - Toner/Mist: Be Clean Detoxifying Toner
Jenette Skin Care delivers high-vibrational plant-based formulations created by celebrity esthetician Jenette Serrins, drawing on her 25+ years of expertise treating clients in Los Angeles. Therapeutic-grade ingredients work at the cellular level to nurture damaged skin cells, help prevent inflammation, and support your skin's natural processes of aging. Transform your complexion and elevate your mood and wellbeing with clean, sustainable, and remarkably effective skincare that honors both your skin's potential and the planet's health.
7. Skön Beautifully Strong Skincare
Location: Jacksonville, Florida
2nd Place - EyeCare: 24K GOLDEN EYE PATCH
Skon Beautifully Strong Skincare is a modern beauty brand rooted in strength, confidence, and conscious care. We create high-performance skincare designed to nourish, protect, and empower—because healthy skin is the foundation of feeling beautifully strong. Our cruelty-free commitment means every product is developed without animal testing, partnering only with ethical suppliers who share our values. Thoughtfully formulated and responsibly made, Skon blends effective ingredients with integrity, delivering skincare that supports both your glow and your principles.
Location: Garland, Texas
Finalist - LipCare: Agape & Zoe Naturals Camphor Menthol Lip Balm
Agape & Zoe Naturals was started in 2007 with an idea and a desire to have and create a product that was not only non-toxic to humans, but also non-toxic for the environment. The founder had recently discovered all of the harmful ingredients lurking in skincare, shampoos, and body care and decided that it was time to use her own creativity and create a natural perfume. Perfumes are were the brand started back in 2007, but today her goal has been narrowed to lip balms and botanical face serums, committed to quality and helping the environment and others.
Location: Nashville, Tennessee
Winner - NailCare: Lavender Cuticle Oil
Greenmade Goods is a four-time, first-place Nail Care winner at the Clean Beauty Awards. The company produces cuticle oil pens formulated with plant-based ingredients and real botanicals that are hand-placed inside each applicator. The formulas moisturize dry cuticles, support nail strength, and improve the overall appearance of nails with consistent use. Products are vegan, cruelty-free, and made from renewable plant resources.
Location: Torrance, California
Finalist - FaceMask: Kandesn® Pure Bio Cellulose Mask
Sunrider International, founded in 1982 by Drs. Tei-Fu and Oi-Lin Chen, is a family-owned company operating in direct selling and retail. The company develops herbal-based nutritional, personal care, and skincare products grounded in its Philosophy of Regeneration®, which emphasizes nourishing and cleansing the body with carefully selected plant-based ingredients to promote optimal health and natural beauty. All five of the founders’ children hold senior executive roles, either at corporate headquarters or on the Board of Directors. Guided by the founders’ expertise, Sunrider operates globally in nearly 50 countries and regions.
Location: Detroit, Michigan
Finalist - FaceWash: Reset Wipes
NuNorm is a Men’s cosmetics and skincare brand founded to develop complexion and grooming products designed around skin concerns among men. The company launched its core collection on January 11th, 2024, including products such as Tinted Hydrator, Quick Cover Stick, Shine Eraser, and Brow Rescue. NuNorm sells primarily online and offers an AI-powered shade matching tool to help customers select shades. The company states that it directs 2% of total sales goes toward men’s mental health organizations.
Location: Easthampton, Massachusetts
Finalist - FaceCream: ETHYST® Daily Ritual 24/7 Hydrating Moisturizer
ETHYST® Skincare is a U.S.-based skincare brand founded by licensed esthetician and herbalist Amber Champagne. The brand develops barrier-focused formulations centered on ingredient transparency and a defined exclusion framework known as the Champagne Standard™. Its current lineup includes the Trinity System, a streamlined three-step routine, and a Power Booster Glycolic treatment designed for targeted exfoliation. The brand emphasizes supporting the skin’s natural biological processes through microbiome-conscious and condition-based formulation principles.
Location: San Francisco, California
Finalist - FaceCream: PEP TALK™ Bio-Placenta Barrier Cream
Lion Pose offers the highest level of science-backed, dermatology-grade products without requiring a derm office visit or prescription. Formulated with Harvard Dermatologists, Lion Pose is the only skincare brand dedicated to clinically testing every product across all Fitzpatrick skin tones, setting a new industry standard for inclusivity and efficacy. Backed by writer, producer and actress Mindy Kaling and sold in Sephora stores nationwide, Lion Pose is redefining clinical skincare with representation, innovation, and uncompromising standards.
Location: Long Beach, California
2nd Place - SunCare: Daily Bawse - Clean, Tinted SPF Serum
ITP Beauty is an indie, female-founded clean skincare brand based in California, led by a team of three passionate professionals with deep expertise in sustainability and product development. The brand creates EWG-Verified, clean, multi-use products for the busy, bawsy human on-the-go. ITP was initially funded through a successful Kickstarter campaign and a friends-and-family investment round in 2022. Their launch product, Daily Bawse, took two years to develop and wear-test: an EWG-verified, clean, semi-sheer tinted SPF serum with hyaluronic acid, multiple peptides, moisturizing technology, radish root, and a glowy, inclusive finish across three shades that span several skin tone ranges (4-5products in one). Time and dedication were thoroughly invested in this hero product to ensure that no white cast appeared and that they created a truly inclusive product. While many brands push complex routines, ITP simplifies skincare without compromise through high-performance, multi-use formulas that exceed U.S. and E.U. cosmetic standards as an EWG-Verified brand, meeting the highest health and safety requirements for people and the planet. The brand’s mission is to make trustworthy, multi-use clean beauty accessible to everyone - products that are both good for you and good for the world.
Location: Daytona Beach, Florida
Winner - FaceMask: Hyaluronic Acid Hydra Mask
Pevonia Natural Skincare has spent 35 years harnessing the safest, most effective ingredients from nature to create high-performance skincare. The brand uses purified water and sustainably sourced, non-GMO natural ingredients, while incorporating green biotechnology to support environmental conservation and protect botanical species. Pevonia is 100% cruelty-free and exceeds USFDA and European standards through independent clinical testing, formulating products with premium plant extracts, vitamins, and organic essential oils for optimal skin health and radiance. Offering professional solutions to spas and aestheticians in nearly 100 countries, as well as self-care options for consumers, Pevonia provides vegan, pregnancy-safe, and family-friendly products trusted by customers of all ages. With more than 500 awards and global recognition, the brand is celebrated for delivering clean, effective, and science-backed skincare solutions.
Location: San Jose, California
2nd Place - BodyScrub: Sweet Earth Exfoliating Body Scrub
True Naturals provides effective eco-friendly and non-toxic alternatives to conventional skin care products. Each item is hand blended in San Jose California using natural, plant-based ingredients and pure essential oils. Prioritizing transparency throughout the entire production process ensures that customers can trust the products they use. The collection encompasses exquisite body care products that pamper skin and soul, nurturing a sense of well-being and aligning with the principles of clean living.
Location: Colorado Springs, Colorado
3rd Place - FaceScrub: Bamboo Face Polish
Simple Body is a natural skincare company based in Colorado Springs, Colorado, founded in 2010 by a trained European formulator. The brand formulates and manufactures all products in-house using ethically sourced, plant-based ingredients that meet rigorous standards for purity and efficacy. Its collection includes serums, creams, cleansers, toners, and specialty treatments designed to support the skin barrier and deliver visible results. Simple Body is committed to transparency, ingredient integrity, and small-batch production to ensure freshness and quality.
Location: Wailuku, Maui Hawaii
3rd Place - FaceMask: Indulge Chocolate Mask
To Be is a Hawaii-based clean beauty brand founded by Karli Rose in 2017 and headquartered in Wailuku, Maui. The company creates small-batch, handcrafted skin and body care products using natural ingredients and ethically sourced materials. With over 25 years of professional experience in the salon and spa industry, the founder develops formulations designed to support balanced, healthy skin. To Be is Leaping Bunny Certified and committed to cruelty-free, vegan, and environmentally conscious practices.
Location: Taunton, Massachusetts
Winner - OdourCare: 100% Natural, Vegan, and Hypoallergenic Deodorant for Kids, Preteens, and Teens
MONA BRANDS introduces SAFE & EFFECTIVE NATURAL PRODUCTS for daily SKIN and BODY care. It provides novel and natural solutions for some of unmet needs. The company name, MONA, is a short form Mother Nature! The ingredients for MONA products come from MOTHER NATURE - clean, natural, and plant- and mineral based Ingredients only. Company’s mission is based on three words: 3S -SAFE, SELF-CARE, & SUSTAINABILITY. The 3S represents company’s commitment to offer SAFE products for its customers’ SELF-CARE while addressing SUSTAINABILITY on resources from Mother Nature.
It offers aluminum-free, all-natural, clean, safe, and effective Deodorant Products for underarm, hand, foot, and other body parts. Its Award-winning deodorants are suitable for kids (teens and preteens), adults, and all genders with normal or sensitive skin. Mona Brands offers innovative, safe, and clean natural skincare, hair care, and Nail care products also. All of MONA Brands products are designed and developed by its founder (an industry veteran), Dr. Pinaki R. Majhi, and his team. MONA products are proudly handmade in its own facility in Massachusetts, USA! Company primarily employs local students (for their internship) who formulate and manufacture MONA Brands products with their talents and love!
Location: Boulder, Colorado
Finalist - FaceWash: Gentle Glow Cleansing Oil
Caraline Skincare was born from a mission to change the dialogue about beauty and women as they age. Skincare is about self-care, not damage control and fixing the skin - it’s about inner beauty, confidence, and self-assuredness. We make skincare for women age 50+ that is formulated specifically for older skin and made with clean, organic, cruelty-free, plant-based ingredients.
All Caraline products are formulated to support skin with a story: nutrient-rich botanicals, plant antioxidants, natural humectants and omega fatty acids that hydrate, soothe and protect.
Caraline Skincare is located in Boulder, CO and was launched in 2023.
Location: Marietta, Georgia
2nd Place - FaceCream: Lunera Face Cream
Urthy is a clean beauty and wellness brand founded by Jen Rotondo, who began formulating products after an autoimmune diagnosis pushed her to eliminate toxins from her daily routine. Based in Georgia and launched in 2021, Urthy offers a wide range of skincare, body care, and home fragrance products designed for people who prioritize safety, performance, and a healthier lifestyle. The brand is known for its clean, effective formulations and offers all body products in fragrance-free options, along with a diverse range of clean scent choices. Urthy was created for those with sensitive skin, autoimmune conditions, or anyone seeking products that don’t compromise their well-being. Unlike many “natural” brands, Urthy combines clinical-grade ingredients with strict safety standards and full transparency. Its holistic approach extends beyond skincare—offering a complete clean-living experience.
Location: Blairstown, New Jersey
Finalist - LipCare: Tallow lip balm
Wild Heart Essentials sources ingredients locally, prioritizing partnerships with regenerative farms that emphasize sustainable practices. Known for its signature tallow balm, the brand harnesses the power of nature, and wisdom of our ancestors to nourish and revitalize the skin and honor an ancient skincare tradition. Beef tallow, rich in nutrients like vitamins A, D, E, and K, mirrors the lipids found in human skin, providing deep nourishment and hydration. By embracing this time-honored ingredient, Wild Heart Essentials combines traditional skincare wisdom with a commitment to ecological responsibility, delivering products that truly honor both the skin and the Earth.
23. Peak Scents Plant Based Skincare
Location: Flagstaff, Arizona
Winner - TonerMist: Organic Rose Phyto3 Facial Mist
Established in 1993, in Flagstaff Arizona, Peak Scents is a trailblazing plant-based skincare company with an unwavering commitment to clean, toxic free and cruelty-free practices. As a proud woman-owned enterprise, we have been at the forefront of the skincare industry for decades, consistently pushing the boundaries of ethical and effective beauty solutions.
At the heart of Peak Scents is our founder and visionary product developer, DeeAnn Tracy. A true embodiment of the brand's ethos, DeeAnn is a second-generation herbalist whose passion for botanical remedies was nurtured through her studies at the esteemed Southwest School of Botanical Medicine. Her expertise in the field of herbalism infuses every product with a deep understanding of the power and potential of natural ingredients.
DeeAnn's journey to creating Peak Scents is enriched by her diverse experiences, including her years as a river guide in the awe-inspiring Grand Canyon. It was during these adventures that she firsthand witnessed the toll that harsh desert conditions could take on the skin of river guides and trip participants. Driven by her innate love for health and environmental sustainability, DeeAnn recognized the pressing need for skincare products that could provide essential protection in these demanding environments.
With an unyielding dedication to health and the planet, DeeAnn seamlessly integrates her values into the formulation of each and every Peak Scents product. The result is a range of skincare solutions that not only elevate the health and radiance of your skin but also reflect a deep-rooted commitment to environmental responsibility.
Location: Culver City, California
Finalist - EyeCare: Apple Of My Eye
Earth & Halo, the celebrated beauty brand of 2023, is a shining example of modern skincare innovation. This vegan skincare brand not only excels in delivering exceptional results but also leads the industry in sustainability and activism.
Blue Crystalline Face Serum:
Earth & Halo's Blue Crystalline Face Serum is a remarkable breakthrough in clean beauty. As a leading vegan skincare product of 2023, it exemplifies the brand's commitment to purity and efficacy. This serum, meticulously crafted with vegan, organic ingredients, deeply moisturizes the skin, reduces fine lines and wrinkles, and evens out skin tone for a brighter complexion. It also offers robust antioxidant protection against environmental stressors, making it a vital component of any eco-conscious beauty regimen.
Apple Of My Eye Eye & Lip Contour:
The Apple Of My Eye Eye & Lip Contour by Earth & Halo is a true beauty revelation. This product has received accolades for its clean and sustainable skincare approach and was even named a finalist in the Green & Organic category of the prestigious Cosmoprof North America Awards. It embodies the brand's ethos of crafting clean and sustainable skincare solutions that yield exceptional results.
Infused with a carefully curated blend of nourishing ingredients, this contouring balm is designed to firm, hydrate, and brighten the delicate skin around the eyes and lips. Its innovative components, such as SYN®-AKE and SYN®-EYE, work to reduce the appearance of wrinkles and fine lines while improving skin texture and brightness. Additionally, ingredients like PEPHA®-AGE and AQUAXYLTM ensure comprehensive protection and hydration, resulting in supple and revitalized skin.
In summary, Earth & Halo is not just a skincare brand; it's a leader in sustainability and activism within the beauty industry in 2023. With their acclaimed Blue Crystalline Face Serum and Apple Of My Eye Eye & Lip Contour, they redefine clean beauty, offering tangible benefits to individuals while preserving the beauty of our planet.
Location: New York, New York
Finalist - FaceOil: Blue Tansy Radiance Facial Oil
Earth Ahead is your ultimate destination for effortless eco living without compromising on quality or style. Earth Ahead brand was born out of passion for making zero-waste lifestyle accessible to all. Their mission is to offer natural, eco-friendly products that align with your values while positively impacting our planet. Every product they offer is gentle on the Earth and safe for you and your family.
26. Ecologica Skincare of Malibu
Location: Malibu, California
Finalist - FaceOil: Balance Curative Formula
With a legacy spanning over 30 years, ecologica™ is dedicated to crafting a skincare line that seamlessly blends proven plant-based ingredients with the nourishing and rejuvenating power of active marine elements.
Meticulously curated, their products source the finest natural essential oils, aromatic plants, and mineral-rich botanicals from across the globe, working in harmony to cleanse, protect, and restore balance to the skin.
Committed to purity and efficacy, ecologica™ shuns trendy buzzwords and excludes ingredients such as waxes, phosphates, or paraffins. Instead, their brand takes pride in achieving the highest possible percentage of innovative plant-based, anti-aging components, alongside cold-pressed oils, therapeutic-grade essential oils, and an abundance of certified organic ingredients. The result is a skincare experience that delivers tangible results, promoting a clean, healthy, and radiant appearance inspired by the beauty of the ocean.
Location: Franklin Lakes, New Jersey
Winner - Perfume: Bare Fragrance
ESAS is the first and only Made Safe® approved fragrance brand, creating 100% transparent, clean scents without synthetic toxins. Our collection includes fragrances, deo-body sprays, kolonya hand cleansers, and candles. All made with ingredients that are safe for you and the planet. Founders Seda and Amanda love scent and have worked in the fragrance industry for 25+ years combined. But we left because we felt like the people who wanted synthetic-free weren’t being served. We didn’t feel comfortable with the toxins, so we set out to create beautiful fragrances with ingredients that are good for you and the planet.
Location: New York, New York
Finalist - HairTreatment: Bond Serum
Hairstory launched in 2015 with hero product New Wash, a first-of-its-kind cleansing cream made without the damaging detergents found in shampoo.
New Wash cleans, conditions, balances your scalp and protects your color in one step. It removes dirt without stripping the oils your hair needs. And it lets you go longer between washes and color appointments. It’s an everyday hero—even if you don’t wash your hair every day. Thanks to improved hair health and texture, many styling products can also be retired.
For those that still like to use stylers, Hairstory's offerings further simplify your routine — and are also made with nourishing, non-toxic ingredients.
A small company with big ambitions, Hairstory was founded to give you fewer, better things for your hair: Products with fewer, better ingredients. Routines with fewer, better steps. And even schedules with fewer, better wash days. .
Location: Huntington Beach, California
Finalist - BodyCare: Honey Hydrate Tallow Butter
Honeybee Hippie is a natural skincare company founded in 2023 in Huntington Beach, California. Handmade in small batches, the brand specializes in holistic skincare using nourishing ingredients like organic herbs, cold-pressed oils and butters, grass-fed tallow, and raw honey. Their product line includes serums, moisturizers, hydrosols, face masks, and more. Each formula does not contain added fragrances, synthetic chemicals, or essential oils, and is instead infused with whole, organic herbs to support the skin in a gentle, natural way. Inspired by a deep connection to nature, Honeybee Hippie creates simple, effective skincare rooted in integrity.
Location: West Bloomfield, Michigan
Finalist - HairTreatment: Avocado & Quinoa Protein Repair Conditioner Smoothie
Kanuni Brown® is the only first responder hair care brand created by a registered nurse to rescue damaged hair and protect it from the risks of damage using holistic approaches and plant-powered solutions. Each of their hair care products are made with high quality content, naturally derived and organic ingredients that not only demonstrate effective results but also combine the absolute best of nature and science. Their products are manufactured in the western part of the United States using some of the cleanest and finest water, as well as the use of solar power - prioritizing safe and sustainable formulations. Along with eco-friendly packaging, all their products are evidence-based and cruelty-free, and vegan options are available. In essence, Kanuni Brown is a brand that honors beauty and wellbeing by nurturing a healthy sanctuary for the community.
Location: Dillon Beach, California
Winner - FaceScrub: Illuminating Facial Polish
Founded in 1992 by Master Herbalist Kim Manley, KM Herbals specializes in luxury skincare and aromatherapy products that are produced from organic and wildcrafted botanicals. Kim Manley’s desire to create gentle, soothing products, free from harsh chemicals, was inspired by the arrival of her daughter, Bonnie Rose. Based in Dillon Beach, California, KM Herbals hand-harvests ingredients from its permaculture garden to create artisanal products. KM Herbals is committed to sustainability, holistic wellness, quality, freshness, and the therapeutic benefits of natural ingredients. Kim Manley’s pioneering vision to prioritize both wellness as a way of life, and embrace authentic beauty from the inside out, continues to guide the brand's ethos.
Location: Tarpon Springs, Florida
3rd Place - HairWash: Volumizing Shampoo with Peptides and Rice Protein
Lemongrass Spa was founded in 2002 by Heidi and Bryan Leist following the birth of their first child. During her pregnancy, Heidi had become an avid label reader and was determined to educate herself about healthier alternatives to typical chemical-filled personal care products. Armed with this knowledge, she began making her own skincare and body care in small batches — clean, healthy, and handcrafted products that people could use without worry. Today, after more than 20 years as a trusted, original source of clean beauty, Lemongrass Spa is a debt-free, privately owned company, headquartered in Tarpon Springs, Florida. Consumers value Lemongrass Spa’s commitment to offering quality effective products with over 300 SKUs spanning across head-to-toe categories for the entire family including sunscreen, skincare, hair care, body care, and makeup — all products being gluten free and cruelty free, with many being vegan. In addition to offering clean, beneficial products, Lemongrass Spa prioritizes giving back with long running annual campaigns for Feeding America, breast cancer prevention and Operation Freedom Feet – Freedom Feet is their longest running campaign providing foot care kits to US military members for over 16 years.
Location: Modesto, California
Finalist - BodyWash: Organic Banana & Honey Bars
Lloyd’s of La Luna LLC is a woman-owned personal care brand based in Modesto, California, specializing in small-batch, handcrafted products made with natural, plant-based ingredients. Founded in 2018, the brand was born out of a desire to create effective, ingredient-conscious alternatives for everyday self-care. The company offers a range of soaps, body care, candles, and grooming essentials, focusing on clean formulations without unnecessary additives. Inspired by the founder’s personal experience as a caregiver and her commitment to ethical, sustainable practices, each product reflects both practicality and purpose. Lloyd’s of La Luna sets itself apart by maintaining complete control over formulation and production, offering custom solutions for wholesale and private label clients. Unlike many “natural” brands, this company emphasizes transparency, traceability, and community connection over trends.
Location: Fort Myers, Florida
Finalist - Toner/Mist: Niacinamide Radiance Face Toner Mist
Naples Soap Company, is a brand specializing in more than 600 premium skin and hair care products made without harsh chemical additives, focusing on natural, nourishing ingredients.
For any season, Naples Soap Company is your go-to shopping destination. Made with natural ingredients, it all began when founder Deanna Wallin set out to find skincare free from harsh chemicals that wouldn't aggravate her eczema and psoriasis. Her solution - create skincare to nurture even the most sensitive skin. Fifteen years later, this beloved soap company has expanded to produce beauty products from head to toe.
Say No to “Badditives”
Naples Soap Company lifestyle and beauty products are free from harmful additives — “badditives” like propylene glycol, parabens, and hardening agents. Instead, they’re packed with nourishing ingredients like coconut oil, shea butter, and olive oil. An ever-increasing number of consumers demand beauty products that reduce toxins. Naples Soap Co. products are made with natural and organic ingredients.
Location: Provo, Utah
Finalist - FaceSerum: ageLOC® Tru Face® Essence Ultra
The Nu Skin Enterprises Inc. (NYSE: NUS) family of companies includes Nu Skin and Rhyz Inc. Nu Skin is an integrated beauty and wellness company, powered by a dynamic affiliate opportunity platform, which operates in nearly 50 markets worldwide. Backed by 40 years of scientific research, the company’s products help people look, feel and live their best with brands including Nu Skin® personal care, Pharmanex® nutrition and ageLOC® anti-aging, which includes an award-winning line of beauty device systems. Formed in 2018, Rhyz is a synergistic ecosystem of consumer, technology and manufacturing companies focused on innovation within the beauty, wellness and lifestyle categories.
Location: San Antonio, Texas
2nd Place - BathSoak: The Skincare Soak™ Luxury Bath Treatment
Partake Bodycare was founded by Nicole Campbell with a mission to deliver uncompromising bath and body products for people with sensitive skin. The brand’s skincare-focused bath soaks combine premium, science-backed ingredients with gentle, clean formulations that nourish, hydrate, and repair. Based in San Antonio, Texas, Partake launched in 2024 to bridge the gap between functional products for sensitive skin and indulgent options that often rely on harsh chemicals. Inspired by the founder’s experience with skin sensitivity, the brand prioritizes thoughtful formulation, transparency, and skin-first benefits. Partake delivers an experience that is gentle, luxurious, and highly effective, distinguishing it from other clean beauty brands.
Location: Elk Grove, California
3rd Place - BodyScrub: Lemongrass and Mint Sugar Scrub
PJ’s Soaps and Bombs is a small, family-owned business based in Elk Grove, California. Founded in 2021 by a husband-and-wife team, PJ’s specializes in handcrafted bath and body products designed to bring comfort, relaxation, and a touch of everyday luxury. Their carefully curated collection includes artisan soaps, bath crumbles, shower steamers, sugar scrubs, body lotions, beard care, tattoo balms, and reed diffusers. Made in small batches with clean, simple ingredients, all products are paraben-free, phthalate-free, sulfate-free, petroleum-free and cruelty-free, with many vegan options. PJ’s invites customers to transform everyday routines into moments of indulgent self-care—nurturing the mind through relaxation and replenishing the skin with nourishing moisture.
Location: Scottsdale, Arizona
3rd Place - FaceSerum: Glow Getter
Founded in 2008 and headquartered in Scottsdale, Ariz., Plexus Worldwide is a pioneer in the gut health space, providing products that support whole-body wellness from the inside out. The company launched a science-backed skin health line in June 2025. Its network of Brand Ambassadors work to bring these products directly to people, families, and communities seeking sustainable transformation. It’s through this simple business model that they fulfill their mission: To ignite Hope, Health, and Happiness for those who want more out of life. For more information on Plexus Worldwide, visit plexusworldwide.com.
Location: Portland, Oregon
Winner - FaceSerum: SEA FOREST COLLECTION Face Hydrating Lotion
REIMI Botanicals was founded in 2022 by National Board Certified Health Coach Raymi, who was inspired by her health-conscious clients to create natural, small-batch skincare free from endocrine disruptors like parabens, phthalates, and synthetic dyes. Her product line includes handcrafted soaps, salves, skincare serums, and bio-active emulsions formulated with clean, plant-based ingredients.
The brand's signature Sea Forest Collection features marine actives and is packaged in UV-protective biophotonic glass with natural broad-spectrum preservatives. Every product is personally formulated, produced, and shipped by Raymi herself, ensuring quality and care in every step.
REIMI Botanicals also prioritizes sustainability through a partnership with CleanHub, removing one pound of ocean-bound plastic for every purchase. The brand strives to minimize plastic use across its operations while promoting wellness through conscious skincare.
Location: New York, New York
2nd Place - Perfume: Sahara Song
ROAN Fragrances is a New York based fragrance brand designed for the modern-day nomad. Inspired by serene places around the world, their everyday scents hero calm invigorating tea notes to provide a feeling of zen, oasis and connectedness in a fast-paced lifestyle. The brand strongly believes in greater ingredient transparency in the fragrance space, and is transparent about all ingredients within its own fragrance formula, even those considered proprietary. The brand is AAPI female owned and all scents are thoughtfully crafted to be clean, vegan, and cruelty-free.
Location: Claremont, California
Finalist - FaceWash: Qreamia Vanilla Cloud Tea Facial Cleanser
Sialia is a women-owned clean beauty brand founded in 2024 in Boise, Idaho, and inspired by Asian tea culture’s emphasis on balance and daily ritual. The brand first introduced Qbar face wash and body wash, products that combined playful design with functional care. From this foundation, Sialia developed Qreamia, a facial cleanser line created from the belief that skincare should begin with cleansing. Qreamia formulas are pH 5.5 balanced, sulfate-free, fragrance-free, and paraben-free, using amino acid surfactants and a mild, naturally-inspired preservative system designed to be safe for sensitive skin. To reduce waste, the brand also designed refill pouches that make the cleansers more sustainable. Enriched with hydrating and brightening ingredients such as Hyaluronic Acid, Niacinamide, and Green Tea, the line offers gentle yet effective cleansing that distinguishes it from other natural beauty brands.
Location: Los Angeles, California
WinnerLipCare: Wild Cherry Lip Balm
Space Camp Wellness is a wellness brand dedicated to creating high-quality, better-for-you products that elevate everyday self-care. Founded by YouTuber and lip balm connoisseur Nick Sturniolo, the brand is redefining what it means to care for lips—and beyond. Its organic lip balm comes in delicious flavors, a jumbo tube for extra hydration, and is proudly made in the USA. Space Camp Wellness represents the next generation of organic wellness, inviting everyone to experience it.
Location: Dallas, Texas
Finalist - HairTreatment: Ayurvedic Hair Oil
Rooted in Ayurvedic tradition, VARA offers a single Ayurvedic hair oil treatment crafted with potent herbs like Amla, Bhringraj, Brahmi, and Hibiscus. The brand was inspired by founder Brittney Solomon’s journey to restore her hair’s vitality naturally after years of synthetic treatments and extensions. By focusing on one deeply nourishing formula, VARA helps simplify hair care into a meaningful ritual. Each bottle reflects a commitment to purity, sustainability, and the power of daily self-care rituals. Based in Dallas and launched in 2024, VARA invites women to reconnect with their natural beauty and feel confident in their own hair.
Location: Melrose, Minnesota
Finalist - LipCare: The Limitless Lip Plumper
VRAI Cosmetics was founded by Melissa Poepping, a makeup designer, entrepreneur, wife, and mother based in rural Minnesota. She has over a decade of experience in the beauty industry, and VRAI is the latest venture born out of her belief that women deserve transparent, high-integrity cosmetics. VRAI specializes in mineral-based makeup and skincare-adjacent products formulated to nourish skin, elevate resiliency, and avoid harmful or irritant ingredients. The brand officially launched in 2024, with its fulfillment operation located in Minnesota. Melissa created VRAI in response to her own journey of discovering how many beauty products use vague “clean” claims without consistent safety standards; her goal is to set a new benchmark by formulating every product to exceed EU Commission safety standards and Cosmetic Ingredient Review (CIR) benchmarks. In contrast to many “natural/non-toxic” brands, VRAI emphasizes ingredient intelligence and intuitive formulas rather than relying on marketing buzzwords, and bans what it deems detrimental ingredients while holding every product to high scrutiny.
Location: Scottsdale, Arizona
2nd Place - LipCare: Lip Mask with Bakuchiol https://whishbody.com/collections/skin-care-with-bakuchiol/products/lip-mask-with-bakuchiol
Aimee and Jesse Werner founded Whish Beauty in 2007 with the passion and belief that better ingredients are better for the skin. The company started with their Shave Cream, and their vision has evolved into a complete line of high performance skin care and body care products.
Whish's headquarters in Scottsdale, AZ consists of an in house research an development lab, compounding facilities, product filling and manufacturing facilities, and fulfillment warehouse, as well as their corporate offices. In house product development and manufacturing allows Whish to closely monitor the process during every stage, assuring the highest quality finished product.
Whish's goal is to enable consumers to make healthy, intelligent choices for their skin, and is dedicated to the discovery of unique
natural ingredients that offer alternatives to legacy harsh actives.
Location: Fremont, California
2nd Place - Toner/Mist: YOUZU DAILY REFRESH SPRAY
YOUZU is a California-based wellness skincare brand founded in 2024, focused on delivering scientifically-backed skincare solutions. The brand specializes in using hypochlorous acid in its products to promote hydration, skin healing, and overall well-being. YOUZU is inspired by the values of resilience and community, aiming to create safe, effective products for all skin types. With a commitment to fostering an inclusive and supportive community, YOUZU sets itself apart by prioritizing proven results and a science-driven approach.
Clean beauty across the U.S. continues to take shape through a wide range of approaches to formulation and product development. As winners in the 2026 Clean Beauty Awards, these brands reflect how different perspectives come together in shaping how products are designed, experienced, and integrated into everyday routines.
Not based in the US? Explore Across Canada: 25 Award-Winning Clean Beauty Brands to Know next.
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