By Kind: Skincare Born from Care, Loss, and Ingredient Integrity

For many people with sensitive skin, the search for a gentle, effective cleanser can feel like an exhausting cycle of trial and error. Add to that the reality of modern life — travel, busy mornings, unpredictable schedules — and the need for a product that is both reliable and portable becomes even clearer. As a participant in the Clean Beauty Awards, By Kind steps into that space with a powder-to-foam cleanser designed to fit the rhythm of life today, especially for those who want safety, intention, and convenience in one formula.

What inspired the creation of Powder Facial Cleanser & Mask?

“By Kind is more than skincare—it’s personal. We, Sarah and Ying, grew up in Asia, where skincare is a ritual of care and protection. After losing our moms to cancer, we became deeply aware of how everyday products can impact long-term health. Many formulas still contain questionable or hormone-disrupting ingredients, so we set out to create something better. By Kind is a travel-conscious, clean skincare brand built for busy, modern life—combining science-backed, multitasking formulas with ingredient integrity and mindful design. Rooted in kindness to skin, self, and planet, our products are formulated without endocrine disruptors, vetted across the strictest global standards, and consciously packaged for portability and performance.”

What sets it apart?

“What sets By Kind's Powder Cleanser & Mask apart is the combination of its innovative powder-to-foam format and powerful, clean formula. Designed for modern, on-the-go routines, it transforms from a fine powder into a gentle foam or purifying mask. The formula features more than 4% hyaluronic acid, mandelic and azelaic acids, rice bran extract, papaya enzyme, kaolin clay, zinc PCA, Irish sea moss, and green tea extract. Hormone-safe, waterless, and consciously packaged, it delivers visible results without compromising on safety, sustainability, or sensorial experience.”

What are the key ingredients?

“Our hero ingredient, hyaluronic acid (4%+), delivers deep, lasting hydration to plump and smooth the skin. Mandelic and azelaic acids gently exfoliate and refine texture, while rice bran extract and papaya enzyme provide natural enzymatic exfoliation. Kaolin clay and zinc PCA help detoxify pores and absorb excess oil. Niacinamide, Irish sea moss, and green tea extract soothe, protect, and reinforce the skin barrier.”

How does this product connect to your brand mission?

“After losing our moms to cancer, we became deeply aware of how everyday products can impact long-term health—driving our commitment to formulating without endocrine disruptors or harmful ingredients. Every detail, from its hormone-safe formulation to its travel-friendly, waterless format, reflects our philosophy of kindness to skin, self, and planet.”

What are the top benefits?

“It delivers deep cleansing, gentle exfoliation, and lasting hydration in one effortless step. The innovative powder-to-foam formula purifies pores, smooths texture, and brightens skin. It’s waterless, travel-friendly, and mess-free—ideal for simplifying skincare without compromising results.”

Who is this product ideal for?

“Busy, modern individuals seeking clean, effective skincare that fits effortlessly into their routines. Suitable for all skin types—including sensitive and acne-prone skin.”

Sensitive skin and modern routines don’t always align, but By Kind’s powder cleanser offers a glimpse into how thoughtful formulation can bridge that gap. Their perspective brings attention to the need for clean, travel-ready products that support simplicity without sacrificing intention. It’s a fresh voice in the evolving conversation about safe, conscious beauty.

Clean beauty often starts with understanding what your skin truly needs, especially when sensitivity and ingredient safety are top of mind. By Kind’s approach offers a look at how thoughtful formulation can simplify routines without compromising intention or care. It’s a perspective that adds depth to today’s conversation about safe, travel-friendly skincare that works for real life.

Curious about more innovative products from previous Clean Beauty Awards participants? Check out our list of clean beauty brands to watch in 2025 and learn more about how they’re contributing to the clean beauty movement!

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