Inside Asia’s Clean Beauty Scene: 8 Brands to Know
Curious about Asia’s clean beauty scene? These 8 brands are a great place to startExploring clean beauty across Asia can feel opaque. The region spans multiple markets, languages, and regulatory environments, yet only a small number of brands tend to surface in international clean beauty conversations. For curious readers, that creates distance. You may know brands exist, but not which ones are actively engaging beyond their immediate markets.
This round-up focuses on eight clean beauty brands based across Asia that chose to step into a wider, global context. Rather than attempting to capture the region in full, this list offers a clearer signal of participation and intent. It highlights the brands that are visible not because of scale or saturation, but because they opted into a structured, independent program.
These nine brands based in Asia all participated in the Clean Beauty Awards, meaning they submitted their products to be used and evaluated by independent judges over a multi-month period. Participation reflects a willingness to engage with shared standards and be part of broader clean beauty discussions beyond local boundaries.
Asia’s clean beauty landscape includes emerging independents and tightly focused operations working within highly localized ecosystems. This list doesn’t aim to define the region. Instead, it offers a grounded entry point for readers looking to understand how a small group of Asian-based brands currently fit into the global clean beauty picture.
1. iYURA from The Ayurveda Experience
Location: Singapore, Singapore
iYURA is a pure, natural and effective Ayurvedic beauty brand, rooted in the 5,000-year-old wisdom of Ayurveda and reimagined for the modern user across the world. With beauty oils developed by Ayurvedic experts and modern skincare formulators, the brand personifies a thoughtful, ingredient-conscious approach to beauty. The formulas are packed with authentic Ayurvedic herbs, but this is not where iYURA’s differentiation stops. The process of creating iYURA oils is also unique, as it is inspired by the traditional Ayurvedic oil-cooking method known in Sanskrit as Taila-Paak-Vidhi. This is a meticulous, multi-step process that honors the precision of temperature, timing, and sequencing. This artistry ensures each formula contains the richness of nature’s roots, flowers, and other botanicals.
2. NACHAREL
Location: New Delhi, India
Founded in 2010, Nacharel has distinguished itself as a pioneering skincare brand dedicated to sourcing conscious and simple ingredients that honor both the skin and the environment. Emphasizing transparency and purity, Nacharel carefully selects natural, high-quality components free from harmful chemicals, ensuring that each product delivers gentle yet effective care. By harnessing the power of Mother Nature combined with modern skincare science, Nacharel creates formulations that nourish the skin deeply while promoting sustainability. This thoughtful approach not only supports healthier skin but also encourages consumers to embrace mindful beauty routines centered around simplicity, wellness, and ecological responsibility.
3. FULLY
Location: Seoul, South Korea
FULLY is a Korean vegan skincare brand founded in 2023, created by a team of professionals with backgrounds in dermatology, pharmacy, and cosmetic science. The brand formulates high-performance skincare using food-grade natural ingredients, replacing fillers like purified water with active plant-based components. Based in Seoul, FULLY is certified by the Italian Vegan V-Label and conducts clinical in-vivo testing to ensure product efficacy and skin compatibility. Inspired by the idea that ingredients good enough for the body should also be applied to the skin, the brand emphasizes both safety and functionality. What sets FULLY apart from other natural brands is its focus on ingredient transparency, patented textures, and science-backed results tailored for sensitive skin. Each formula is designed with intention—to meet real skincare needs through a balance of purity, performance, and responsibility.
Location: Selangor, Malaysia
The brand is natural product specifically designed for those with sensitive skin, eczema-prone skin and very dry skin. Each product is dermatologically-tested as non-irritant and hypoallergenic. The reason this brand started is due to frustration of findings lots of natural products in the market is actually filled with harsh synthetic or even controversial chemicals. Is also really hard to find a natural product that dose with genuine amount of active ingredients that works to repair the skin progressively. The founder is a cosmetic chemist himself with a vision to provide truly genuine quality natural product that really works, without considering cost factor. The brand is launched in Malaysia.
Location: Selangor, Malaysia
The Uncommon Accord is an independent fragrance house based in Malaysia, founded in 2024. The brand reflects the vision of a founder who values individuality, confidence, and authenticity over imitation or trend. Operating at a small scale with limited batch sizes, each fragrance is carefully produced to maintain uncompromising quality and avoid oversupply. Guided by the belief that true presence does not require recognition, The Uncommon Accord creates perfumes for those who appreciate uniqueness, embrace their own character, and choose distinction over conformity.
6. Patrichory
Location: Singapore, Singapore
Patrichory lovingly blends traditional herbs and modern botanical science to create gentle, effective care - without parabens, sulfates, silicones, artificial colours or synthetic fragrances. Our haircare and body care formulas are all-natural, plant-based, eco-friendly and pH balanced for your scalp and skin, using sustainably sourced, organic and certified natural ingredients. Offered in zero-waste or low-waste packaging.
7. SUDTANA
Location: Bangkok, Thailand
SUDTANA is a beauty and wellness brand dedicated to harmonising ancient Thai herbal wisdom with modern scientific research.
Founded by MIT alumna and Fulbright Scholar, Manusanun “Mew” Leelahongjudha, who was inspired by her late grandfather’s herbal healing practices, the brand handcrafts natural hair care, skincare and body care remedies using organic and sustainably sourced ingredients from small Thai farmerholders.
Every product is made in small batches, using pure natural ingredients without harsh chemicals, reflecting a commitment to quality, sustainability and respect for nature.
SUDTANA’s mission is to empower people to discover their best natural selves while supporting local farmers and protecting the environment.
Location: Madhya Pradesh, India
Kheoni is a sustaibility centric wellness and natural self-care brand which works with more than 60 communities around India and supports conservation of Central India's prominent tiger sanctuary. All products are natural and made with sustainably sourced organic ingredients without any chemical additives and fake "greenwashing" on the labels. The packaging is sustainable and eco-friendly making sure ecological balance is not disturbed.
With a list this curated, discovery becomes more intentional. Take time to explore each brand individually, follow their updates, and see how they communicate their work outside of traditional marketing channels. Smaller, internationally visible brands often provide the clearest insight into how clean beauty conversations translate across regions.
If you’re interested in continuing this global exploration, the next regional round-up focuses on North America, specifically Canada. You can explore this year's Canadian Clean Beauty Awards participants here!
To explore all participating brands from last year’s program, check out the Ultimate Guide to the Clean Beauty Awards, and follow @CertCleanInc on Instagram for future regional features and updates.
