Natural makeup can get a bad rep for being less than effective, but clean beauty has come a long way and these 15 products prove it. Winners in CertClean’s 6th annual Clean Beauty Awards, these lipsticks, mascaras, eyeliners, eyeshadows, and nail polishes are the top-performing products of their kind. They were tested and judged by an international panel of beauty experts and promise to deliver the high-quality results you’re after.
First Place: am11 – YULIP
The English Mineral Makeup Company’s Lip – Barely Peony has organic and vegan (no beeswax here) ingredients. Barely Peony has a tinted version, the softest touch of color to flush your lips while they are getting massive moisture hit.
MisMacK Clean Cosmetics’ Moisture Locking Lipstick – Patty Mae is the perfect neutral with just the right amount of coral is a staple in every makeup bag and Kit.
Missy MacKintosh created this shade in honor of her 94 Grandma (GG) and named it after her – Patty Mae. This very special shade has a very special power – $5 from every Patty Mae Sold will be donated to Habitat for Humanity – Okanagan. By adding Patty Mae to your makeup bag, you’ll be helping deserving families build homes.
Third Place: Hyperreal Lipstick – Kester Black
Enjoy quality and environmentally-conscious lipstick that’s as kind to your pout as it is to the earth with Kester Black’s Hyperreal Lipstick. Hyperreal is a collection of vegan matte liquid lipsticks in six super-wearable shades. They are hyper-pigmented, long-lasting, and ultra-hydrating – which means they won’t dry you out where most matte lipsticks might.
They have created a complementary Self-Love Oil to go with the range. With this, you can now remove your look with ease and keep your lips moisturized. For you to easily pick a color, they have kept it simple with six stunners to get you started. Six shades to shake up your lip routine.
First Place: Magnetic Mascara – dome BEAUTY
dome BEAUTY’s Magnetic Mascara gives perfect and luscious lashes in just one stroke.
Featuring a bespoke formula, this powerhouse mascara amps up your lashes with all the lash desires you’d want; strengthening & lengthening while simultaneously repairs damage and boosts elasticity. The Magnetic Mascara also features an efficient brush that grabs and coats every single lash with long-lasting pigment, with zero clumpings and flaking.
Second Place: Long Lash Vegan Mascara – INIKA Organic
With INIKA Organic’s Long Lash Vegan Mascara, you can now achieve a spectacular panoramic effect thanks to its silky smooth and clump-free texture. The new voluminous brush head allows the perfect amount of mascara to be applied every time. Carnauba Wax boosts volume and length, creating show-stopping lashes. Blending the astringent and anti-inflammatory properties of Magnolia Bark Extract with the nourishing benefits of vitamin E, it softens and protects lashes while delivering long-lasting, intensely lush color in a single stroke.
Third Place: Vegan Lash + Brow Serum – Pickle’s Potions
Vegan Lash and Brow Serum is Pickle’s luscious vegan lash and brow serum. This contains many nutritious oils that may encourage and stimulate hair growth! The potion doesn’t irritate eyes, as it is a thicker serum and will not drip or run.
Pickle’s eyelash growth serum has been formulated with specific natural ingredients to benefit and encourage hair growth and health, including horsetail, burdock, licorice, and meadowsweet.
Farmer’s Daughter Natural Beauty Products’ Natural Eye Liner (Espresso) is made of butter, oils, and waxes, bringing you natural, non-toxic makeup for your eyes. Espresso is a smooth blend of black and brown, bringing you a classic espresso shade. It has a softer pencil, applies gently, and does not pull on the tender skin around the eye.
This eyeliner makes a great bold, thick line, but is also easy to minimize if too much is applied. The pencil packaging is an easy to sharpen foam plastic.
Second Place: All Natural Eyeliner Pencil – MarieNatie Cosmetics
MarieNatie Cosmetics’ All Natural Eyeliner Pencil (made in USA) is carefully crafted with always natural, ultra-moisturizing ingredients. Their gluten-free eyeliner pencil combines coconut and sunflower seed oils to achieve long-lasting wear. Highly pigmented, the award-winning liner glides with ease and is easily smudged to create bold, eye-popping looks while offering shades of deep black & creamy brown. This eyeliner pencil is cruelty-free, CertClean products, Gluten-free & vegan, environmentally friendly, and sustainable packaging.
Third Place: FORTE High Definition Eye Liner – Hynt Beauty
Hynt Beauty’s Forte High Definition Eye Liner is made with organic ingredients and offers the ultimate eyeliner experience. Their luxuriously creamy, long-lasting, paraben-free eyeliner will be your go-to intensity booster whenever you want your eyes to take center stage. The pencil comes with a smudge tip to soften the line or create a more dramatic smokey eye look. Create the perfect winged cat-eye with the confidence of using a formula that is free from impurities.
First Place: Eye Jewels – dome BEAUTY
Say hello to dome BEAUTY’s Eye Jewels, perfectly pigmented, mousse-like shadows that feel comfortable and lightweight on the lids. Featuring a light, airy formula with a sensorial whipped texture, the Eye Jewels provides a luminescent finish that simultaneously moisturizes your lids and allows for a quick dry, non-sticky, or heavy feeling that will last longer than your day.
Available in 4 versatile shades curated specifically to flatter all skin tones without compromising payoff.
Second Place: ART Shadow – MisMacK Clean Cosmetics
MisMacK Clean Cosmetics’ ART Shadow won the 2020 Clean Beauty Awards for Best Eye Colour. Ignite your creativity with 14 shades of pro pigment ART Shadows. These shades can be used on your eyes, cheeks, brows, or anywhere your heart desires. The pro-sized custom square compacts are designed to fit perfectly in your magnetic ART Palette.
Hynt Beauty’s SUITE Eyeshadow Palette in Sweet Canyon is a little more daring than the typical brown or bronze palette. The unexpected burnt orange mix brightens the eye area, while cooler earthy neutrals make the palette easily wearable for all.
First Place: Cuticle Oil Freesia – Sienna Byron Bay
Sienna Byron bay’s Cuticle Oil Freesia is a nourishing cuticle oil, the perfect addition to your manicure kit. Add one drop to the base of each nail after you’ve painted your nails for a fresh, hydrated mani! Choose either Freesia (the divine smell!) or naturally unscented. Keep them hydrated all the time by taking them with you.
Second Place: Miracle Treatment Base Coat – Kester Black
Kester Black’s Miracle Treatment Base Coat is packed with moisturizing oils and brightening pearls for an oh-so-natural shine. And with organic cherry blossoms, botanicals, and vitamins, even Mother Nature can get her nails done. This formula contains 76.5% of naturally sourced ingredients.
Third Place: Nail Polish – Sienna Byron Bay
Stunning simplicity in a polish. Soft neutral-pink crème for everyday luxe. Sienna’s nail polish is proudly ethically made in France, certified vegan & cruelty-free, water permeable, and breathable. Beautiful colors, no nasties. Non-toxic: No Nanoparticles, Aluminium, Micro-plastics, Formaldehyde, Toluene, DBP, Synthetic Camphor, Formaldehyde Resin, Xylene, Tosylamide or Benzophenone-1.
Looking for more clean beauty inspo? To create a perfect canvas for makeup, see the award-winning natural face products (which includes sunscreen!) here or see the award-winning face serums, oils, toners and masks here.