If you live in the Western USA, you’re surrounded by independent clean beauty brands — which can make it surprisingly hard to decide where to begin.
Do you try the California line a friend keeps recommending?
Do you look for a small Colorado maker with a focused, easy-to-navigate range?
Or do you seek out one of the Oregon or Washington brands quietly building a loyal following?
There’s no shortcut through all of it — but one useful signal is which brands have chosen to put their products in front of independent judges.
That’s the idea behind this list.
These 32 brands based in the Western USA are taking part in the 2027 Clean Beauty Awards, organized by CertClean. This year’s program brings together 151 participating brands from 18 countries, with 361 products entered across 21 award categories and evaluated by 97 independent judges.
Shopping closer to home can also mean:
- quicker delivery
- simpler reordering
- fresher products, especially from small-batch makers
- supporting founders and formulators in your own community
Whether you’re in California, Arizona, Colorado, Oregon, Washington and Hawaii, use this round-up as a starting point for finding brands near you — some you may already know, others you may not have come across yet.
Prefer to browse the whole country? See the national overview → [73 USA-Based Clean Beauty Brands]
Featured Western Brands:
1. Amohas
Location: Palo Alto, California
Amohas is a plant-based wellness brand based in Palo Alto, California, with products manufactured in India. It is expanding its skincare range, with body care, hair care, intimate care, home and perfume lines planned. Products are vegan and made without silicones or GMOs. The brand states that it manufactures under GMP-certified conditions and obtains a third-party Certificate of Analysis for each batch.
2. BaeBlu
Location: Tempe, Arizona
BaeBlu is a Tempe, Arizona-based organic beauty brand founded in 2016 by lifelong friends Moriah Rader and Mariah Perry. It makes a range of USA-made color cosmetics, including complexion, lip, eye and brow products. The founders use customer feedback to guide product development, and the brand publishes its ingredient lists.
Location: Longmont, Colorado
Colorado Aromatics is a farm-based skincare company founded in 2009 in Longmont, Colorado, by biochemist and cosmetic chemist Cindy Jones, Ph.D. It makes botanical skincare for skin exposed to sun, wind, dryness and altitude. Many of the herbs used are grown on the company's Certified Naturally Grown farm.
4. Lakshmi USA
Location: Santa Barbara, California
Lakshmi USA, based in Santa Barbara, California, brings to the US the Ayurveda-inspired skincare of Lakshmi, an Italian brand founded in 1989 by Franco and Linda Canteri in Bosco Chiesanuova, near Verona, after they studied Ayurveda in India. Its formulations are organized by Ayurvedic constitution (Vata, Pitta and Kapha) and combine essential oils and plant extracts. It also makes NETRA, a line for the eye area.
Location: Santa Barbara, California
Lux Care Brands was founded in Santa Barbara, California, in January 2024 by a chef, a caregiver and an artist. It makes chef-inspired, artisan-crafted skin care from natural ingredients, with products formulated for specific needs ranging from teenage acne care to surf and sailing to aging skin. Ingredients from both land and sea are blended.
Location: San Jose, California
MY24/7 by Red Pantz is an Ayurveda-inspired collection of USDA-certified organic skincare, specialty teas and natural oil blends from Red Pantz, a wellness brand rooted in Ayurvedic medicine. It was created by Petra, a board-certified Ayurvedic practitioner also trained in organic skincare formulation. Products are made in small batches in San Jose, California.
Location: Phoenix, Arizona
Organic LEIGH is an Arizona-based skincare brand launched in 2023 and formulated by certified organic skincare formulator Kristy L. Biede. It makes organic treatments that combine desert and marine botanicals with active ingredients, including ectoin. The products are developed for sensitive and reactive skin.
Location: Elk Grove, California
PJ's Soaps and Bombs is a small, family-owned business in Elk Grove, California, founded in 2021 by a husband-and-wife team. It makes small-batch bath and body products, including artisan soaps, bath crumbles, shower steamers, sugar scrubs, body lotions, beard care, tattoo balms and reed diffusers, with many vegan options.
Location: Portland, Oregon
REIMI Botanicals was founded in 2022 by Raymi, a National Board Certified Health Coach, and makes small-batch skincare including handcrafted soaps, salves, serums and emulsions from plant-based ingredients. The Sea Forest Collection uses marine ingredients in UV-protective glass. The founder formulates, produces and ships each product, and the brand partners with CleanHub on ocean-bound plastic removal.
Location: Southern California
SUGARED + BRONZED offers sugaring hair removal and custom airbrush tanning, along with a product line for at-home use. Courtney Claghorn founded it in 2010 in Santa Monica, and it has locations in California, New York, Pennsylvania, Florida, Texas, Maryland and Washington, D.C., with a Chicago, Illinois location opening soon.
11. The Deweffect
Location: Laguna Beach, California
The Deweffect is a skincare brand based in Laguna Beach, California, launched in March 2024 by a founder with 18 years of experience in dermatology, including work with brands such as Cetaphil. Its first product, the Deweffect Eye Balm, is a multi-use balm for the eye area.
12. AliBee
Location: Fair Oaks, California
AliBee is a small-batch skincare, body care and wellness brand founded by Tracy, a certified menopause coach in Fair Oaks, California. Its line includes facial serums, hormone support rollers and magnesium body care, made for women in perimenopause and menopause. The brand is in its third year and sells through local California markets, online and retail partners.
13. Asterwood
Location: Beverly Hills, California
Asterwood is a Los Angeles-based skincare brand founded in 2017 on the idea of using fewer ingredients. Its formulas share a hyaluronic acid base and combine actives such as peptide complexes, so customers can mix products to suit their own routine. The brand uses both plant-derived and synthetic ingredients and manufactures in a GMP-certified, MoCRA-registered facility.
14. Earth & Halo
Location: Culver City, California
Earth & Halo is a vegan skincare brand. Its products include the Blue Crystalline Face Serum, made with organic ingredients, and the Apple Of My Eye Eye & Lip Contour, a balm for the skin around the eyes and lips. The Eye & Lip Contour was a finalist in the Green & Organic category of the Cosmoprof North America Awards.
15. ecologica Skincare of Malibu
Location: Malibu, California
ecologica is a skincare line based in Malibu, California, with more than 30 years of history. It combines plant-based ingredients with marine elements, using essential oils, aromatic plants, mineral-rich botanicals, cold-pressed oils and organic ingredients. The formulas do not contain waxes, phosphates or paraffins.
Location: California
Finally All Natural makes natural skincare without alcohol, fillers or common irritants such as essential oils, fragrance, coconut oil and glycerin. It offers a free service that analyzes skincare product labels and uses sustainable packaging. Its products include the Revitalizing Face Oil, which is vegan and organic and has a patent pending.
17. Formulary 55
Location: Pueblo, Colorado
Formulary 55 is a botanical wellness brand based in Pueblo, Colorado, with proprietary fragrances. For more than ten years it has handmade and hand-wrapped shea butter soaps, hand and body cremes, body oils, bath tablets and soaks, and face and body treatments. Ingredients are vegan and organic where possible.
18. Heliotrope SF
Location: Oakland, California
Heliotrope SF is a natural skincare company that has made small-batch products in Northern California for more than 15 years. Its line includes bath and body, shaving and beard care, aromatherapy, candles and soaps. It uses no synthetic perfumes or artificial colors, offers most items fragrance-free, and sells many items in bulk for refills.
Location: Tracy, California
J's Natural Beauty is a Black woman-owned, plant-based beauty brand founded in California in 2020 by Jennine Montgomery. It makes skincare, hair care, body care and personal care products using plant-derived ingredients. The brand develops formulas for skin and hair concerns and does not test on animals.
20. KM Herbals
Location: Dillon Beach, California
KM Herbals was founded in 1992 by Master Herbalist Kim Manley, who began making gentle products after the birth of her daughter. Based in Dillon Beach, California, it makes skincare and aromatherapy products from organic and wildcrafted botanicals, with ingredients hand-harvested from its own permaculture garden.
21. LĪNA
Location: West Hills, California
LĪNA is a California-based brand developed by a German makeup artist who is also a certified cosmetologist and esthetician. Its LĪNA Universal Balm is a lightweight natural balm for skin and hair, made without gums, fillers or synthetically derived ingredients. It is made in California and packaged without plastic or heavy jars.
22. Mamas Medicinals
Location: Mendocino County, California
Mamas Medicinals is a botanical skincare company in Mendocino County, Northern California. It makes skin and body care in-house from cold-pressed, unrefined organic oils and native herbs sourced in Northern California, and every product contains full-spectrum, water-soluble CBD from organically grown hemp.
23. MoonEssence
Location: Hidden Valley Lake, California
MoonEssence is a Northern California skin and body care brand founded by Ted Giammona in 2006. It makes handcrafted soaps, cleansers, moisturizers, serums, shaving products and body care in small batches, using natural and organic ingredients such as olive oil, castor oil, whey, botanicals and non-nano zinc oxide.
24. Neuma Beauty
Location: Irvine, California
Neuma is a professional hair care brand founded in 2012 by Jeffery Orrell and headquartered in California. It makes shampoos, conditioners, treatments and styling products with botanically derived ingredients. Formulas are vegan and free of sulfates, parabens, phthalates and synthetic fragrance, and the brand supports reforestation initiatives.
25. Oliva Flora
Location: Santa Barbara, California
Oliva Flora is a skincare brand founded by formulator Karen Chelini that builds its products around olive oil, olive polyphenols and European botanicals. The brand combines European formulation standards with a California approach and follows a less-is-more philosophy, using multifunctional ingredients. Its products are intended for men, women and all ages.
26. Peak Scents Plant Based Skincare
Location: Flagstaff, Arizona
Peak Scents is a woman-owned, plant-based skincare company established in 1993 in Flagstaff, Arizona. It was founded by DeeAnn Tracy, a second-generation herbalist trained at the Southwest School of Botanical Medicine and a former Grand Canyon river guide, who developed products for skin in harsh desert conditions.
27. Possum Fox
Location: Sisters, Oregon
Possum Fox makes natural skincare on a base of grass-fed beef tallow combined with botanicals. Its products include day, night and eye creams and a pain relief balm, made in its commercial kitchen in Sisters, Oregon.
28. Simple Body
Location: Colorado Springs, Colorado
Simple Body is a natural skincare company in Colorado Springs, Colorado, founded in 2010 by a trained European formulator. It formulates and makes its products in-house in small batches from ethically sourced, plant-based ingredients. The range includes cleansers, toners, serums, moisturizers, exfoliants and deodorants, based on the European cosmetic standard.
Location: Los Angeles, California
Space Camp Wellness is a lip balm brand founded by Nick Sturniolo. Its lip balms are made with USDA certified organic ingredients, manufactured in the USA and packaged in responsible materials.
Location: Torrance, California
Sunrider International is a family-owned herbal products company founded in 1982 by Drs. Tei-Fu and Qi-Lin Chen, headquartered in Torrance, California, with manufacturing in Texas. Its products draw on Traditional Chinese Medicine and modern science and are sold through direct selling in nearly 50 countries.
31. To Be Hawai’i
Location: Wailuku, Hawaii
To Be Hawai’i was founded in 2017 by Karli Rose, a licensed salon and spa professional with more than 20 years of experience who studied cosmetic formulation. The brand handcrafts skin, body and hair care inspired by Hawai’i, using extracts from locally sourced botanicals, and packages and labels products by hand at its Wailuku store.
32. UMM Skincare
Location: Bellevue, Washington
UMM Skincare is a wellness brand founded in 2018 and based in the United States. It makes bathing rituals for the face, body, hair and scalp, combining sourced ingredients with cosmetic science. The brand draws on centuries-old bathing and self-care traditions.
The Western USA remains one of the busiest regions for clean beauty — home to long-standing makers, new independents and founder-led brands doing steady, careful work.
As you browse, follow the brands that resonate with you. Many independent brands grow through word of mouth rather than big advertising budgets, so a visit, a follow or a first order can make a real difference.
To see past finalists and winners, download The Ultimate Guide to the Clean Beauty Awards, and follow @CertCleanInc on Instagram for brand features, judging insights and more clean beauty discoveries.
Explore other regions in the national overview → [73 USA-Based Clean Beauty Brands]
