As skin changes over time, many people begin to notice shifts in texture, moisture levels, and resilience that were not present in earlier decades. While the beauty industry offers countless options promising various outcomes, some consumers find that relatively few products are formulated with the specific needs of skin in its 50s in mind. This stage of life often brings multiple changes at once, making skincare routines feel more complicated as individuals search for products that align with both their values and their evolving skin concerns.

These experiences have led some founders to rethink how skincare products are developed and positioned for different life stages. According to the brand, Urthy approached product creation with a focus on supporting skin through these transitions rather than emphasizing a single benefit or concern.

As a participant in the Clean Beauty Awards, Urthy introduces Every Age Renew Elixir, a face serum oil that the company developed with mature skin needs in mind. The brand positions itself as focused on combining botanical ingredients with science informed formulation, while also framing skincare as part of a broader approach to confidence and self care at every stage of life.

What inspired the creation of this product? Share the story or challenge that led to its development?

“There are no clean skincare products that address the needs for skin in its 50's.”
 

What sets this product apart from others in the market? 

“By your 50s, collagen and lipid levels decline, leaving skin less firm and more prone to dryness. Fine lines deepen, tone looks uneven, and recovery from stress slows. Many formulas address only one piece of this puzzle—hydration or antioxidants—without tackling multiple pathways. EVERY AGE Renew brings together a wide spectrum of plant-based actives to support vitality, brightness, and barrier strength in one concentrated step. The elixirs are clinical-grade botanical actives that directly address issues for skin in its 50s. we use time tested and innovative ingredients and our formula is anhydrous making it go deeper than water based products and helping transepidermal water loss.”
 

What are the key ingredients in this product?

“Renew is a daily-use elixir formulated to:

• Support renewal and radiance with Bakuchiol and THD Vitamin C

• Smooth the look of expression lines with Acmella Extract

• Reinforce barrier resilience with CeraRice®, pomegranate sterols, and L22®

• Provide layered antioxidant defense with Astaxanthin, CoQ10, and Vitamin E

• Deliver deep comfort and balance with omega-rich nourishing oils”

How does this product align with your brand’s mission and values?

“The EVERY AGE System is more than skincare. It’s a science-backed, oil-powered ritual that locks in hydration, repairs your barrier, and restores what your skin has always needed — at every age, in every season of life. Because true beauty isn’t about turning back time — it’s about thriving confidently at every age.”
 

What are the top benefits of using this product?

"It brightens and evens skin tone, softens expressions lines, supports elasticity, defends vitality, and reinforces skin barrier."

 

Who is this product ideal for?

"Men and women in their 50's."

The conversation around skincare in the 50s continues to evolve as more brands explore formulations designed for this stage of life. Through Every Age Renew Elixir, Urthy shares its perspective on how botanical ingredients and oil-based formats can play a role in those routines.

This product is a contender in the 2026 Clean Beauty Awards. If you’re interested in discovering other innovative products joining this year’s program, you can explore another Clean Beauty Awards Q&A featuring Visha Skincare's Cheek2Feet next.

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