Introduction to CertClean: The why.

CertClean's story is rooted in both personal and professional transformation. Jenise, the founder, spent years as an environmental engineering consultant, helping industries address the contamination they had caused—polluted groundwater, toxic soil, and compromised air quality. While this work was vital, it began to feel like a zero-sum game: the more they cleaned up, the more industries continued to pollute.

This experience sparked a shift in perspective. Rather than focusing on cleaning up messes, Jenise realized her true purpose was in prevention. How could we stop harm before it even started? To create a proactive solution, Jenise pursued an MBA to learn more about business and strategy, equipping herself with the tools to tackle the problem on a larger scale.

Her personal journey also played a pivotal role. After losing her aunt and brother to non-genetic cancers, Jenise saw a troubling pattern. Many people only turned to "organic" and "natural" food and skincare products after receiving a diagnosis. This led her to wonder—how could she help people make the switch to healthier products before they got sick? She didn’t want anyone wondering whether their deodorants, shampoos, or skincare products had contributed to their health issues.

That’s when CertClean was born. Armed with a background in chemical and environmental engineering, Jenise founded CertClean to help people avoid harmful chemicals and make healthier choices. The goal was simple: by popularizing clean beauty, every decision to buy clean products was a decision to avoid harmful chemicals—thus preventing body pollution and water pollution.

Today, CertClean's certification program is the leading certification for safer skincare, and its Clean Beauty Awards program has become one of the largest and most respected awards programs in the clean beauty industry.

Why Clean Beauty Matters: For Consumers and the Planet

When CertClean launched in 2015, the term “clean beauty” didn’t even exist.

Clean beauty isn’t a trend —it’s a movement with profound implications for our health, the environment, and future generations. But why is the shift to clean beauty so important? And why should we care about what’s in our skincare, makeup, and personal care products?

To understand the bigger picture, let’s explore how conventional beauty products impact our well-being and the world around us—and why clean beauty is not just an option, but a necessity.

The Hidden Danger of Harmful Chemicals

If you are reading this, you already know that most conventional beauty products contain a cocktail of chemicals, many of which are absorbed into our bodies through our skin. Some Ingredients seem harmless at first glance, but studies have raised concerns about their potential long-term effects.

• Bioaccumulation: Over time, these chemicals can accumulate in our bodies, leading to potential hormone disruption, allergic reactions, or other adverse health effects.
• Synergistic Effects: When combined, some chemicals may interact in unpredictable ways, creating risks that are difficult to fully understand.
• Unknown Thresholds: The safety of many ingredients hasn’t been thoroughly studied, especially at low doses over long periods. Should we really wait to find out if they cause harm?

The Environmental Impact of Beauty Products

The effects of conventional beauty products don’t stop with our skin. When we wash off cleansers, shampoos, and makeup, these chemicals enter our waterways, where they continue to pose risks:

• Water Pollution: Most water treatment systems are not designed to filter out the synthetic chemicals found in beauty products. These compounds can end up in rivers, lakes, and even our drinking water.
• Impact on Wildlife: Harmful ingredients can disrupt aquatic ecosystems, affecting fish, plants, and other organisms.
• Generational Consequences: Persistent chemicals can remain in the environment for years, creating risks for future generations.

By choosing clean beauty, you’re not just investing in healthier skin—you’re contributing to a healthier planet.

The Clean Beauty Solution: Prevention Over Cure

Switching to clean beauty is an act of prevention. Instead of wondering whether synthetic chemicals are bioactive, if they have synergistic effects, or what harm they might cause, you can avoid these concerns altogether. Clean beauty products are formulated with safer ingredients that prioritize both human and environmental health.

• Protect Your Health: By avoiding harmful chemicals, you reduce your risk of long-term exposure and its potential effects.
• Safeguard the Environment: By using clean beauty products, you are stopping the introduction of chemicals into our precious aquatic environment
• Support Future Generations: Choosing clean beauty helps ensure a safer, healthier world for those who come after us.

The Return on Investment: A Healthier Body, A Healthier World

Every clean beauty product you choose is an investment—not just in your own well-being, but in the future of our planet. By sharing this guide and encouraging friends and family to make the switch, you’re amplifying the impact of this movement.

The benefits of clean beauty are clear:

• A body free from unnecessary toxins.
• Cleaner waterways and a healthier environment.
• A legacy of wellness and sustainability for generations to come.

The clean beauty movement isn't just another trend—it's a fundamental shift in how we think about personal care and our relationship with the environment. Every clean beauty product you choose represents a conscious decision to protect both your body and our waterways from unnecessary chemical exposure.

CertClean stands at the intersection of personal wellbeing and environmental health, offering a solution that transcends the old paradigm of "clean up after the damage." Through CertClean’s certification program and CertClean’s Clean Beauty Awards, we’re applying scientific expertise to create real-world impact—transforming an industry where prevention takes priority over remediation.

What began as one expert's decision to scale her knowledge into meaningful action has grown into a movement that empowers consumers worldwide. By making clean beauty accessible and verifiable, we're ensuring you never have to wonder if your daily skincare routine is silently compromising your health.

Join this movement by exploring CertClean certified clean beauty products LINK from brands that prioritize leaving out harmful chemicals in their formulations or exploring Award-winning products LINK- the best clean beauty products in the sector this year.

Your journey to clean beauty is more than a personal choice—it's participation in the change we've always known was possible. Together, we're not just transforming an industry; we're protecting generations to come.

Explore more of the CertClean story:

• Under the Hood: CertClean's Assessment Process
• Behind the Scenes: Clean Beauty Awards Testing Process
• 2025 Clean Beauty Award Winners

See the 2025 Clean Beauty Awards Ultimate Guide for the full list of finalists and winners in over 20 categories, plus coupon codes!