Ultimate Guide to Clean Beauty: The Best Clean Beauty Products of 2025

You’ve made the switch to clean beauty or interested in clean beauty —congratulations! You know the benefits: less is more, and a little goes a long way. Clean beauty products are more effective with fewer ingredients, and they give you peace of mind, knowing you're choosing products free from harmful chemicals. But here’s the challenge: the clean beauty market is flooded with options, making it hard to know which products are truly worth your time and money.

That’s where we come in. At CertClean, we’ve developed a process to help you confidently choose clean beauty products that not only meet the highest safety standards but also deliver on their promises. Our Clean Beauty Awards do the heavy lifting for you, recognizing the top-performing products so you don’t waste time on those that fall short.

If you’re curious about how we identify the winners, we invite you to check out our Behind the Scenes: The Clean Beauty Awards Testing Process, where we explain how each product is rigorously tested and judged by a panel of clean beauty experts to ensure that they aren’t just safe—they deliver real, visible results.

In this blog series, we’ll break down the key categories of clean beauty, highlighting the best products in each area, from skincare to personal care, haircare to lip care. Let’s dive in!

Face Care (Leave-On)

Choosing the right leave-on face care products can be tricky, especially when many products are packed with harsh chemicals that irritate your skin. With 355 products tested and 98 clean beauty experts involved in the process, these are the top face creams, serums, oils, and toners that provide lasting hydration and protection without harmful ingredients:

Face Care (Wash-Off)

Many face washes and scrubs leave your skin feeling dry or stripped, while others are packed with irritating chemicals. After evaluating 43 wash-off products and over three months of testing, these top-rated face washes, scrubs, and masks cleanse and detoxify, while still maintaining your skin’s natural barrier:

Body Care (Leave-On)

Finding body care products that actually protect and nourish your skin—without exposing you to harmful chemicals—can be frustrating. After testing 355 products, including body lotions, deodorants, perfumes, nail care products, and sunscreens, these are the best clean options that provide long-lasting protection without toxins that harm your health and the planet:

Body Care (Wash-Off)

Body washes and scrubs can sometimes strip your skin of its natural moisture, leaving it dry and irritated. After testing body washes, scrubs, and bath soaks for over 3 months, the best of the best have been determined:

Hair Care

Traditional shampoos can leave your hair feeling weighed down or dry, and many treatments contain harmful chemicals that irritate your scalp. After testing 37 shampoos and hair treatments with a panel of 98 clean beauty experts, these are the products that cleanse and nourish your hair without compromising your health:

Lip Care & Eye Care

It has been debunked that women eat 4 lbs of lipstick in a lifetime. Nonetheless, you can’t argue that we consume the lip balms and lipsticks we put on our lips — let’s not absorb or ingest harmful chemicals. Speaking of absorption, did you know the delicate skin around your eyes absorbs chemicals more readily than other areas of the body, including the rest of the face? This is due to the unique characteristics of the eyelid skin, which is thinner, has minimal fat, and is in close proximity to the conjuctiva, a more permeable tissue. Find the top performing lip care and lipsticks AND eye care and eye color products consciously formulated with healthier ingredients here:

The annual Clean Beauty Awards aim to take the guesswork out of shopping by showcasing clean beauty products that deliver real, visible results.

Whether you're looking for hydrating face care, effective body care, or nourishing shampoo, the finalists and winners in each category have proven their worth. You can trust these products to help you meet your beauty goals without compromising performance.

We’re excited to guide you on your clean beauty journey and help you make informed, confident choices. If you’re ready to dive deeper into the world of clean beauty, we encourage you to explore each category’s top products linked above. Your next favorite clean beauty product is waiting.

The 2025 Clean Beauty Awards Ultimate Guide is more than a list—it’s the go-to year-in-review resource for anyone shopping clean beauty, with standout picks and special offers. Unlock it here!

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Ultimate Guide to Clean Beauty: The Best Clean Beauty Products of 2025

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