48 Western USA Clean Beauty Brands Worth Knowing

If you live in the Western USA, you already know how many incredible indie clean beauty brands call this region home — but ironically, that abundance makes it even harder to know where to start.

Do you try the local California cult favourite everyone keeps mentioning?

Do you look for a Colorado-based minimalist line that doesn’t overwhelm you with SKUs?

Or do you discover one of the small-but-mighty makers in Oregon or Washington quietly putting out beautifully formulated products?

The truth is: there’s no easy way to sift through it all — unless you know which brands have been willing to put their products to the test.

That’s why this list exists.

These 48 brands based across the Western USA entered the Clean Beauty Awards — a program that saw 185 participating brands from around the world submit their products to be tested, used, and evaluated over several months by independent estheticians, clean beauty advocates, creators, and wellness professionals.

Buying within your region isn’t just about proximity; it can also mean:

• faster shipping
• easier reordering
• higher freshness (especially for small-batch makers)
• supporting founders and formulators in your community

Whether you’re in California, Arizona, Washington, Utah, Colorado, Oregon, Hawaii, or Wyoming, this round-up gives you a curated, credible way to explore brands near you — from long-time favourites to emerging independents you may not have discovered yet.

If you want to explore the full USA list instead, you can find the national overview here → [100+ Clean Beauty Brands in the USA]

Featured Western USA Brands:

1. Lux Care Brands

Location: Santa Barbara, CA


Based in Santa Barbara, Lux Care Brands is a luxury skincare company featuring Founder-created proprietary formulas. Drawing on over 15 years of refinement and ingredient research, all formulations are developed in-house. The brand’s flagship product, Serum No. 1, was originally created as a kitchen-made solution. It has since evolved into a globally-sourced, 100% natural small-batch formulation. Serum No. 1 was recognized as a Finalist in the 2025 CertClean Clean Beauty Awards, reflecting the brand’s commitment to international clean beauty standards and the Founder’s direct control over formulation and production.

2. Finally All Natural

Location: Woodland, CA



At Finally All Natural our mission is to provide true access to pure, natural skincare products that are free from hidden ingredients. We empower people with the knowledge that even “natural” products can contain undisclosed additives, and we bridge that gap by offering transparent, therapeutic skincare that supports overall health and wellness. By caring for the skin as carefully as we care for our bodies, we aim to build a community dedicated to authenticity, well-being, and caring for one another.

3. Caraline Skincare

Location: Boulder, CO



Caraline Skincare is a Colorado-based, woman-owned skincare brand focused on simple, ingredient-driven formulas made with organic, vegan, and cruelty-free ingredients. Each product is developed to support healthy skin through thoughtful formulation rather than trend or excess. The line is crafted in small batches using plant-based ingredients selected for their proven function and compatibility with the skin. Caraline reflects a straightforward approach to skincare—intentional, effective, and grounded in integrity.

4. Vibrant

Location: Phoenix, AZ



VIBRANT® is a skincare brand that combines microbiome research with principles of integrative health. The company focuses on professionally formulated products designed to support both the skin’s visible balance and the internal processes that contribute to a healthy complexion. Its approach reflects an emphasis on science-driven formulations that go beyond surface-level concerns to promote overall skin vitality.

5. Organic LEIGH

Location: San Tan Valley, AZ



Organic LEIGH® is a clean luxury skincare brand that combines botanicals with advanced actives to support and nurture the skin. Founded by Kristy L. Biede, a certified organic skincare formulator, the brand was created to provide products that are both gentle and effective, particularly for sensitive or evolving skin. Each formula is designed to hydrate, protect, and restore the skin, allowing for a luxurious, spa-like experience in daily skincare routines. Organic LEIGH® focuses on creating products that deliver visible results while maintaining a commitment to purity, quality, and thoughtful formulation.

6. ITP Beauty

Location: Long Beach, CA

ITP Beauty is an indie, female-founded clean skincare brand based in California, led by a team with expertise in sustainability, e-commerce, and marketing. The brand's mission is to make trustworthy, multi-use clean beauty accessible to everyone. ITP Beauty creates formulas that are EWG-Verified, meeting the highest health and safety requirements for people and the planet. Their hero product, Daily Bawse, is EWG-verified, clean, a semi-sheer tinted, SPF serum formulated with hyaluronic acid, multiple peptides, moisturizing technology, and radish root. This multi-use product is inclusive finish across three shades that span several skin tone ranges (four to five products in one). and free of a white-cast.

7. Otelier

Location: Santa Rosa, CA


 

Otelier is a skincare brand based in Santa Rosa, California. The company focuses on creating multi-purpose products designed to simplify daily routines. Its formulations use concentrated peptides and selected botanical ingredients to support hydration and skin barrier function. Otelier’s products are developed with an emphasis on practicality and ease of use, particularly for busy working women and moms. The brand continues to expand its line with straightforward, functional skincare essentials.

8. Peak Scents Plant Based Skincare

Location: Flagstaff, AZ

Peak Scents is an Arizona-based, woman-owned skincare company founded by second-generation herbalist DeeAnn Tracy. The brand formulates products using a blend of botanical ingredients and researched actives to support skin health. All products are developed and produced in small batches in Flagstaff, reflecting an emphasis on quality and careful formulation. Peak Scents aims to create effective skincare suitable for a wide range of skin types and everyday routines.

9. UMM Skincare

Location: Bellevue, WA



UMM Skincare is a multi-award-winning, luxury whole-body wellness brand that blends traditional Royal Indian bathing rituals with modern neuro-sensory design. Developed with a medicinal plant taxonomist, holistic dermatologist, and Ayurvedic physician, its formulations combine rare botanicals, 24k gold, and plant-based aromatherapy, and are made in the USA to EU standards for all skin types and doshas. The brand serves ultra–high-net-worth clients and partners with leading spa destinations globally, integrating ritual, sensory experience, and visible skin benefits.

10. The TuLIP Tool

Location: Castle Pines, CO

Celebrating the ‘reveal’ of The TuLIP Tool, the only cosmetic product scientifically-proven to eliminate gloss disasters that begin where the wand and tube meet, and often end with smears in your designer bag, and tears down your cheek. Now your messy make-up worries are solved with The TuLIP Tool! Unmatched in the beauty industry while adhering to all sustainable practices including manufactured in a food-safe liquid material which is reusable.

11. Deweffect

Location: San Clemente, CA
 

The Deweffect is a female-founded skincare brand created out of frustration with overwhelming routines. Its focus is on ending product overload by offering one targeted solution at a time. Each formula is designed to provide both immediate and long-term results without compromising clean ingredients or valuable time, reflecting a commitment to simplicity and effectiveness. Their first hero product, The Deweffect Eye Balm is available directly on thier website. www.deweffect.com

12. True Naturals

Location: San Jose, CA
 

True Naturals provides effective eco-friendly and non-toxic alternatives to conventional skin care products. Each item is hand blended in San Jose California using natural, plant-based ingredients and pure essential oils. Prioritizing transparency throughout the entire production process ensures that customers can trust the products they use. The collection encompasses exquisite body care products that pamper skin and soul, nurturing a sense of well-being and aligning with the principles of clean living.

13. Sunrider International

Location: Torrance, CA



This skin-soothing mask is designed to contour to the face and deliver concentrated hydration. Formulated with sodium PCA, hyaluronic acid, niacinamide, and botanical extracts, it supports smoother texture and helps minimize the appearance of fine lines, wrinkles, and pores. The mask complements the broader Kandesn® Pure skincare routine, which features plant-based ingredients and avoids artificial fragrances, harsh chemicals, parabens, and animal by-products. It offers a gentle yet effective option for individuals seeking balanced and replenished skin.

14. Daily Shade Sunscreen

Location: Orem, UT

Most parents want to protect their kids from sun damage but feel unsure which products are truly safe. Daily Shade Sunscreen helps families choose protection they can trust with TRUE mineral-only formulas made from non-nano zinc oxide and zero chemical UV filters or boosters. Founded by Physician Assistant Breelyn Vanleeuwen, the company follows European cosmetic safety standards to remove confusion around sunscreen safety. Daily Shade guides families toward building simple daily sun protection habits that help prevent skin cancer in the next generation.

16. PEGGY LAB

Location: Idyllwild, CA

PEGGY LAB is a boutique skincare brand based in Idyllwild, California. The brand focuses on plant-based formulations designed to support dry skin’s hydration, resilience, and balance in changing environments. Each product is handcrafted in limited quantities using high-quality botanical ingredients and scientifically supported actives. Guided by a minimalist approach, PEGGY LAB formulates with precision where natural intelligence meets modern science.

17. PJ's Soaps and Bombs

Location: Elk Grove, VA



PJ’s Soaps and Bombs is a small, women-owned business founded by Jill in her mid-50s and focused on handcrafted bath and body products. The company produces soaps, lotions, bath crumble, and shower steamers in small batches using simple, paraben-free, detergent-free, and cruelty-free formulations. Each product is made with attention to ingredient transparency and gentle, everyday use. PJ’s Soaps and Bombs also supports community organizations, including Loaves and Fishes and the Elk Grove Animal Shelter through their puppy paw soap bags.

18. Simple Body

Location: Colorado Springs, CO

Simple Body is a Colorado-based skincare company founded by formulator and educator Jewels Burdick. The brand creates plant-based, science-informed skincare designed to support healthy skin function through every stage of life. Each product is formulated in small batches with high-quality natural ingredients that prioritize skin barrier health and long-term results. Guided by European formulation standards, Simple Body emphasizes transparency, ingredient integrity, and evidence-based simplicity in all of its products.

19. Lloyd's of La Luna LLC

Location: Modesto, CA

Lloyd’s of La Luna LLC is a Modesto, California–based manufacturer specializing in all-natural soaps, candles, and personal care products. The company produces small-batch goods using plant-derived ingredients and sustainable materials. It also offers private-label and white-label manufacturing services for retailers, event planners, and corporate clients. Lloyd’s of La Luna emphasizes consistent quality, ethical sourcing, and environmentally responsible production practices.

20. Mamas Medicinals

Location: Ukiah, CA

Mamas Medicinals is a botanical skincare company based in Ukiah, California. Founded in 2011, the brand formulates and manufactures all products in-house using wild-harvested herbs and cold-pressed organic oils. Each formula is slowly infused for six weeks to preserve the potency of natural compounds. Products are crafted for sensitive skin and packaged in glass to maintain purity and reduce waste. The company remains family-run, emphasizing quality, transparency, and sustainability.

21. Balcony Botanicals

Location: Hotchkiss, CO

Balcony Botanicals is a lavender farm and body care brand located high in the Rocky Mountains of Colorado. The lavender is raised at an altitude of over 7,000 feet, hand picked and distilled with Rocky Mountain spring water making the small batch essential oil exceptional. With this essential oil and all natural, sustainably sourced ingredients, Balcony Botanicals creates luxurious body care products that are specifically formulated for Colorado's dry climate. In a state where the sun shines 300 days of the year, the skin takes a beating and loses needed moisture year round. Balcony Botanicals products soothe dry skin and replace that lost moisture without adding any harmful ingredients. Balcony Botanicals would not be here today if it weren't for the founders' commitment to sustainability both in their farming practices and compostable packaging, as they refused to build a brand if it meant putting more unnecessary plastic bottles and tubes into the world.

22. Whish Beauty

Location: Scottsdale, AZ

Aimee and Jesse Werner founded Whish Beauty in 2007 with the passion and belief that better ingredients are better for the skin. The company started with their Shave Cream, and their vision has evolved into a complete line of high performance skin care and body care products.

Whish's headquarters in Scottsdale, AZ consists of an in house research an development lab, compounding facilities, product filling and manufacturing facilities, and fulfillment warehouse, as well as their corporate offices. In house product development and manufacturing allows Whish to closely monitor the process during every stage, assuring the highest quality finished product.

Whish's goal is to enable consumers to make healthy, intelligent choices for their skin, and is dedicated to the discovery of unique
natural ingredients that offer alternatives to legacy harsh actives.

23. Krouned Body Care

Location:  Lakeside, CA

Krouned Body Care is a family owned and Veteran operated brand. Theymake all-natural, plant-based skincare made with simple readable ingredients. They offer products ranging from eczema care, bar soaps, deodorants, haircare and more.

24. Nu Skin

Location: Provo, UT

The Nu Skin Enterprises Inc. (NYSE: NUS) family of companies includes Nu Skin and Rhyz Inc. Nu Skin is an integrated beauty and wellness company, powered by a dynamic affiliate opportunity platform, which operates in nearly 50 markets worldwide. Backed by 40 years of scientific research, the company’s products help people look, feel and live their best with brands including Nu Skin® personal care, Pharmanex® nutrition and ageLOC® anti-aging, which includes an award-winning line of beauty device systems. Formed in 2018, Rhyz is a synergistic ecosystem of consumer, technology and manufacturing companies focused on innovation within the beauty, wellness and lifestyle categories.

25. Green Bee Botanicals

Location: San Francisco, CA

Green Bee Botanicals make skincare and wellness products with nature’s most cutting-edge bioactives: phytocannabinoids. Every batch is made with love and tested for purity and potency — something that almost NO other beauty company does. Green Bee shows you on the label what is in their products and also PROVES what isn't: heavy metals, pesticides and processing chemicals.

Natural endocannabinoids flow through your body at all times. Your endocannabinoid system maintains homeostasis, or balance, throughout the body, including the skin. You can replenish your ECS by supplementing with plant-based phytocannabinoids, applied topically, where they create balance wherever there is imbalance. Phytocannabinoids have scientifically-proven antioxidant, anti-inflammatory, antifungal and antibacterial properties.

Green Bee Botanicals is more than a skincare company. They are lifelong friends on a mission to build a business that gives more than it takes. As 1% for the Planet partners they care as much about healing the planet as they do about healing people. From sourcing ingredients from regenerative farms to spreading the word that biodiversity is the key to climate change, they are redefining clean beauty one person, one community, one meadow at a time.

26. Formulary 55

Location: Pueblo, CO

Formulary 55 is a modern botanical aesthetic with sophisticated fragrances focused on the wellness space. For 10+ years, our handmade & hand-wrapped shea butter soaps, hand & body cremes, body oils, bath tablets & soaks, face & body treatments are well known nationally & globally with a strong, loyal following. Handmade in our makery in Pueblo CO with only the best ingredients, vegan & organic whenever possible. Our brand ethos 'trifecta' is our clean, sophisticated proprietary fragrances, luxurious quality natural ingredients thoughtfully packaged by hand with great pride and care in our beautiful signature modern black & white botanical packaging.

27. Dr. Alkaitis Organics

Location: West Sacramento, CA

Dr. Alkaitis Organics, founded in 1996 by Dr. Saulius Alkaitis, is dedicated to creating organic, edible ingredient-based skincare products. With a philosophy of "if you can't eat it, don't put it on your skin," Dr. Alkaitis offers a range of raw, living, therapeutic products free from synthetics, fragrances, and toxic preservatives. With Trish Alkaitis at the head of the company, she continues the legacy of its founder, maintaining a small-batch production lab in West Sacramento, California. Dr. Alkaitis has pioneered clean beauty, and today, the brand remains committed to health, wellness, and sustainability.

28. Honeybee Hippie

Location: Huntington Beach, CA

Honeybee Hippie is a natural skincare company founded in 2023 in Huntington Beach, California. Handmade in small batches, the brand specializes in holistic skincare using nourishing ingredients like organic herbs, cold-pressed oils and butters, grass-fed tallow, and raw honey. Their product line includes serums, moisturizers, hydrosols, face masks, and more. Each formula does not contain added fragrances, synthetic chemicals, or essential oils, and is instead infused with whole, organic herbs to support the skin in a gentle, natural way. Inspired by a deep connection to nature, Honeybee Hippie creates simple, effective skincare rooted in integrity.

29. Mad Ritual

Location: Seattle, WA

Mad Ritual, a Seattle-based CBD company founded in 2018 and co-owned by Amy and Kate, specializes in certified organic, vegan, and non-toxic hemp-derived cbd topicals for natural pain relief, recovery, and relaxation. With a focus on natural pain relief, Mad Ritual offers a modern alternative to traditional pain management. Mad Ritual Relief Rubs and Bath Bombs target inflammation—the pesky culprit behind most everyday discomfort—without the side effects from NSAIDs such as ibuprofen. Formulated for deep absorption, these products support various needs, from soothing sore muscles and nerve pain to calming skin irritations and menstrual cramps. Mad Ritual invites users to embrace natural relief and start a self-care ritual today.

30. Earth & Halo

Location: Culver City, CA

Earth & Halo, the celebrated beauty brand of 2023, is a shining example of modern skincare innovation. This vegan skincare brand not only excels in delivering exceptional results but also leads the industry in sustainability and activism.

Blue Crystalline Face Serum:
Earth & Halo's Blue Crystalline Face Serum is a remarkable breakthrough in clean beauty. As a leading vegan skincare product of 2023, it exemplifies the brand's commitment to purity and efficacy. This serum, meticulously crafted with vegan, organic ingredients, deeply moisturizes the skin, reduces fine lines and wrinkles, and evens out skin tone for a brighter complexion. It also offers robust antioxidant protection against environmental stressors, making it a vital component of any eco-conscious beauty regimen.

Apple Of My Eye Eye & Lip Contour:
The Apple Of My Eye Eye & Lip Contour by Earth & Halo is a true beauty revelation. This product has received accolades for its clean and sustainable skincare approach and was even named a finalist in the Green & Organic category of the prestigious Cosmoprof North America Awards. It embodies the brand's ethos of crafting clean and sustainable skincare solutions that yield exceptional results.

Infused with a carefully curated blend of nourishing ingredients, this contouring balm is designed to firm, hydrate, and brighten the delicate skin around the eyes and lips. Its innovative components, such as SYN®-AKE and SYN®-EYE, work to reduce the appearance of wrinkles and fine lines while improving skin texture and brightness. Additionally, ingredients like PEPHA®-AGE and AQUAXYLTM ensure comprehensive protection and hydration, resulting in supple and revitalized skin.

In summary, Earth & Halo is not just a skincare brand; it's a leader in sustainability and activism within the beauty industry in 2023. With their acclaimed Blue Crystalline Face Serum and Apple Of My Eye Eye & Lip Contour, they redefine clean beauty, offering tangible benefits to individuals while preserving the beauty of our planet.

31. EO Products

Location: San Rafael, CA

EO Products is a San Rafael, California-based manufacturer of plant-based body care products founded in 1995 by Susan Griffin-Black and Brad Black, specializing in essential oils and natural ingredients. The certified B Corporation operates two main brands: EO for aromatherapy and premium self-care, and Everyone for affordable, accessible plant-based body care. The company is committed to transparency, sustainability, and responsible manufacturing, operating a zero-waste facility that produces everything from hand soaps to body lotions using recycled materials and genuine essential oils. They are certified cruelty-free by the Leaping Bunny Program and have products verified by the Environmental Working Group (EWG).

32. Hair Labs

Location: Sheridan, WY

Hairlabs is a U.S. anti-hair loss and hair-strengthening brand with 20 years of heritage, trusted by over 100,000 consumers because it works. Known for “real people, real science, real results,” it creates clean, sulfate-free formulas without alcohol, parabens, mineral oil, silicones (in shampoos), or phthalates, using proven plant-based actives to reduce hair loss and fortify hair. Each formula blends clinically backed botanical extracts with modern science to deliver visible, lasting results while keeping scalp and hair health at the core.

33. 100% PURE

Location: San Jose, CA

100% PURE™ embodies the purity and innovation of nature-driven beauty, having launched in California to champion the cleanest skincare, hair care, body care and cosmetics. Distinguished by its use of naturally derived fruit pigments and cutting-edge, environmentally responsible formulations, the brand is a pioneer in the non-toxic beauty space. Operating under a mission to nurture health and sustainability, 100% PURE™ offers a range of products that stand out for their ethical sourcing and absence of harmful additives. This commitment not only highlights their dedication to wellness but also sets them apart in a crowded market of natural beauty claims.

34. Space Camp Wellness

Location: Los Angeles, CA

Space Camp Wellness is a wellness brand dedicated to creating high-quality, better-for-you products that elevate everyday self-care. Founded by YouTuber and lip balm connoisseur Nick Sturniolo, the brand is redefining what it means to care for lips—and beyond. Its organic lip balm comes in delicious flavors, a jumbo tube for extra hydration, and is proudly made in the USA. Space Camp Wellness represents the next generation of organic wellness, inviting everyone to experience it.

35. Wit & West Perfumes

Location: Littleton, CO

Wit & West Perfumes is an indie artisan natural perfumery with a focus on 100% all-natural ingredients and unique scents for those who don't want to smell like everyone else. Based in Colorado, the small-batch artisanal perfumery was founded in 2021 and is solely owned and operated by husband-and-wife duo Whitney (Wit) and Rob (West). All of their fragrances are designed, formulated, and bottled in-house, with creative content designed by West. Each perfume and cologne is handcrafted in small batches using only the finest, high-quality, 100% natural whole botanicals and naturally derived ingredients, including wildcrafted and organic essential oils, CO2 extracts, absolutes, naturally derived isolates, and custom handmade tinctures and enfleurage extraits, carefully selected and sourced from raw materials, including from the duo's garden. Each one is genderless, vegan, and certified cruelty-free by Leaping Bunny. In addition, Wit & West strives to ensure that their small-batch process, ingredients, packaging, and fulfillment processes have a focus on sustainability, minimalism, and recyclable materials. Wit & West is committed to sustainability through annual giving to nonprofit organizations and is proud to be a 1% for the Planet Business Partner, donating 1% of revenue each year to help protect the planet. Wit & West has been recognized by ÇaFleureBon through their Top 10 Perfumes of 2023 (selected 2X) and by Skincare Anarchy as a Top Pick in 2022, 2023, and 2024, and has been featured in Sierra Club Mag, 303 Magazine, ÇaFleureBon, Fragrantica, Basenotes, Olfactif, IFragrance, I Sniff Before I Sleep Blog, Organic Beauty Lover, The Editorialist, and more.

36. REIMI Botanicals

Location: Portland, OR

REIMI Botanicals was founded in 2022 by National Board Certified Health Coach Raymi, who was inspired by her health-conscious clients to create natural, small-batch skincare free from endocrine disruptors like parabens, phthalates, and synthetic dyes. Her product line includes handcrafted soaps, salves, skincare serums, and bio-active emulsions formulated with clean, plant-based ingredients.
The brand's signature Sea Forest Collection features marine actives and is packaged in UV-protective biophotonic glass with natural broad-spectrum preservatives. Every product is personally formulated, produced, and shipped by Raymi herself, ensuring quality and care in every step.
REIMI Botanicals also prioritizes sustainability through a partnership with CleanHub, removing one pound of ocean-bound plastic for every purchase. The brand strives to minimize plastic use across its operations while promoting wellness through conscious skincare.

37. Lion Pose

Location: Walnut Creek, CA

Lion Pose is a skincare brand dedicated to advancing inclusivity in clinical testing by addressing a wide range of skin types, tones, and textures. Co-founded by tech-industry veterans from the Bay Area, Lion Pose collaborates with Harvard-trained dermatologists to formulate safe, effective products that tackle persistent skin issues like hyperpigmentation, melasma, acne, and eczema, conditions often requiring prescription treatments. Launched in 2023 in Sephoras nationwide, Lion Pose sets itself apart by investing upwards of $50K per SKU in rigorous, third-party clinical testing (not actually required by regulation), ensuring efficacy across diverse skin profiles. Driven by a mission for equitable and accessible skincare solutions, Lion Pose aims to raise industry standards while addressing real skincare needs.

38. Quicksilver Scientific

Location: Louisville, CO

Quicksilver Scientific, Inc. is a leading manufacturer of premium nutraceuticals and the exclusive North American distributor of Quinton® products which include the Quinton®, Quintessential® and Quinton® Sport brands. Our mission: combine nature's nutrients with innovative science to empower people’s health journey. We’ve pioneered a holistic solution to meet any modern health goal: testing that identifies toxicity levels; professional protocols that help detoxify the body; and an evolving pharmacy of liposomal supplements. Quicksilver Scientific’s advanced nanoparticle technology has resulted in the world’s most sophisticated liposomal delivery system — solving the industry’s “bioavailability problem” by sending the highest-quality nutrients into the cells for more direct absorption

39. Sialia USA LLC

Location: Claremont, CA

Sialia is a women-owned clean beauty brand founded in 2024 in Boise, Idaho, and inspired by Asian tea culture’s emphasis on balance and daily ritual. The brand first introduced Qbar face wash and body wash, products that combined playful design with functional care. From this foundation, Sialia developed Qreamia, a facial cleanser line created from the belief that skincare should begin with cleansing. Qreamia formulas are pH 5.5 balanced, sulfate-free, fragrance-free, and paraben-free, using amino acid surfactants and a mild, naturally-inspired preservative system designed to be safe for sensitive skin. To reduce waste, the brand also designed refill pouches that make the cleansers more sustainable. Enriched with hydrating and brightening ingredients such as Hyaluronic Acid, Niacinamide, and Green Tea, the line offers gentle yet effective cleansing that distinguishes it from other natural beauty brands.

40. Dr Orga

Location: La Jolla, CA

Dr Orga is a vegan cruelty-free skincare brand that is formulated with only pure, simple, natural, and skin-friendly ingredients. Dr Orga's headquarter is in Seoul, Korea, and was founded by cosmetics experts who have launched and distributed numerous products for over 20 years. Dr Orga started in 2013 with a belief in Mother Nature's healing power and considers the greatest value to creating sustainable products for the next generation. Dr Orga's goal is to create sustainable products that minimize the impact on nature and animals after using raw materials from the earth, clean nature, and products using them.

41. KM Herbals

Location: Dillon Beach, CA

Founded in 1992 by Master Herbalist Kim Manley, KM Herbals specializes in luxury skincare and aromatherapy products that are produced from organic and wildcrafted botanicals. Kim Manley’s desire to create gentle, soothing products, free from harsh chemicals, was inspired by the arrival of her daughter, Bonnie Rose. Based in Dillon Beach, California, KM Herbals hand-harvests ingredients from its permaculture garden to create artisanal products. KM Herbals is committed to sustainability, holistic wellness, quality, freshness, and the therapeutic benefits of natural ingredients. Kim Manley’s pioneering vision to prioritize both wellness as a way of life, and embrace authentic beauty from the inside out, continues to guide the brand's ethos.

42. Flower & Bone Supply

Location: Amity, OR

Flower & Bone Supply is a nutrition-led, food-based skincare brand founded by chef and holistic nutritionist Heather in Oregon’s Willamette Valley. Launched in 2016, the brand formulates skincare like a healing meal—using only whole plants, nutrient-dense oils, and ingredients pure enough to eat. Every product is handcrafted in a kitchen, not a lab, with zero fillers, synthetics, or irritants—making it a trusted choice for sensitive, reactive skin. Designed like an elimination diet for your face, Flower & Bone Supply strips skincare down to the basics: real nourishment, herbal intelligence, and nothing your skin doesn’t need. It’s a functional, food-first approach that treats the skin as an organ, not an afterthought.

43. To Be Hawai’i

Location: Wailuku, HI

To Be handcrafts all-natural skin, body, and hair care inspired by the beautiful islands of Hawai’i. Using extracts from locally sourced botanicals, each product is carefully packaged and labeled by hand at their Wailuku store. Founded by Karli Rose in 2017, To Be was born from her 20+ years as a licensed salon and spa professional. After experiencing skin issues from conventional products due to her own sensitive skin, Karli returned to school to study cosmetic formulation. To Be’s products are free from synthetic fragrances, colors, sulfates, and common allergens, making them gentle enough for the most sensitive skin. Each product carries indulgent, natural aromas that whisk users away to paradise.

44. YOUZU

Location: Fremont, CA

YOUZU is a California-based wellness skincare brand founded in 2024, focused on delivering scientifically-backed skincare solutions. The brand specializes in using hypochlorous acid in its products to promote hydration, skin healing, and overall well-being. YOUZU is inspired by the values of resilience and community, aiming to create safe, effective products for all skin types. With a commitment to fostering an inclusive and supportive community, YOUZU sets itself apart by prioritizing proven results and a science-driven approach.

45. Jenette All Natural Skin Care

Location: Los Angeles, CA

Sophisticated botanical formulations created by celebrity esthetician Jenette Serrins, harnessing nature's most effective ingredients through small-batch, artisanal processes. Jenette's plant-powered products combine her deep knowledge of Eastern and Western healing traditions with modern skincare science to address specific concerns while holistically supporting your skin's natural balance. Each intentionally crafted formula delivers not only exceptional results but also a transformative experience that elevates your daily routine to a multi-sensory ritual. Jenette is committed to sustainable, ethical practices—creating nontoxic products that honor both your wellbeing and our planet's health.

46. Plexus Worldwide

Location: San Bruno. CA

Founded in 2008 and headquartered in Scottsdale, Ariz., Plexus Worldwide is a pioneer in the gut health space, providing products that support whole-body wellness from the inside out. The company launched a science-backed skin health line in June 2025. Its network of Brand Ambassadors work to bring these products directly to people, families, and communities seeking sustainable transformation. It’s through this simple business model that they fulfill their mission: To ignite Hope, Health, and Happiness for those who want more out of life. For more information on Plexus Worldwide, visit plexusworldwide.com.

47. BASE-K BEAUTY

Location: San Bruno, CA

BASE-K is a Los Angeles-based Korean haircare brand founded in 2025 by Kristin Lim Duckworth. The brand formulates clean, clinically effective products that prioritize scalp health as the foundation for fuller, healthier hair. Rooted in traditional Korean wellness practices and guided by modern trichology, BASE-K offers a focused range of products including a scalp serum, detox treatment, and massager brush. Inspired by the Korean headspa ritual, the brand blends ancestral botanicals with science-backed actives to create a calm yet results-driven approach to haircare. BASE-K distinguishes itself with rigorous ingredient standards—avoiding over 1,600 questionable ingredients—and a commitment to transparency, efficacy, and intentional formulation. The brand exists to shift the beauty conversation from surface-level results to deeper, long-term scalp wellness.

48. ecologica Skincare of Malibu

Location: Malibu, CA

With a legacy spanning over 30 years, ecologica™ is dedicated to crafting a skincare line that seamlessly blends proven plant-based ingredients with the nourishing and rejuvenating power of active marine elements. Meticulously curated, their products source the finest natural essential oils, aromatic plants, and mineral-rich botanicals from across the globe, working in harmony to cleanse, protect, and restore balance to the skin.

Committed to purity and efficacy, ecologica™ shuns trendy buzzwords and excludes ingredients such as waxes, phosphates, or paraffins. Instead, their brand takes pride in achieving the highest possible percentage of innovative plant-based, anti-aging components, alongside cold-pressed oils, therapeutic-grade essential oils, and an abundance of certified organic ingredients. The result is a skincare experience that delivers tangible results, promoting a clean, healthy, and radiant appearance inspired by the beauty of the ocean.

49. Just Ingredients

Location: Orem, UT

Just Ingredients, a health and wellness company founded by Karalynne Call, has quickly risen to rank among Utah's Top 10 Fastest-Growing companies. Committed to creating products from carefully selected, real, and organic ingredients, Just Ingredients offers a diverse product line of over 200 nutrition and beauty products. Karalynne's significant influence on social media, along with her Top 20 Podcast, inspires and educates individuals to make informed choices for a healthier, happier life.

The Western USA remains one of the most vibrant regions for clean beauty — home to established makers, inventive newcomers, and founder-led brands quietly doing meaningful, consistent work.

As you explore the list, follow the brands that resonate with you. Many Western independents rely far more on word of mouth than on advertising, and some of the best clean beauty discoveries come from supporting founders who prioritize quality, transparency, and usability over hype.

To go deeper into the Awards — including the latest finalists and winners — download The Ultimate Guide to the Clean Beauty Awards, and follow @CertCleanInc on Instagram for reviews, judging insights, and more clean beauty discoveries from across North America.